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{"sheet":"INTRO","index":0,"n_rows":36,"n_cols":6,"rows_kept":36,"cut":false,"hidden":false,"merged":[[15,4,15,7],[2,3,3,6],[8,2,9,8],[11,2,11,8],[13,4,13,7],[14,4,14,7],[33,4,33,7],[35,4,35,7],[17,2,17,8],[19,4,19,7],[23,4,23,7],[25,4,25,7],[31,4,31,7],[27,2,27,8],[21,4,21,7],[29,4,29,7]]}
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[null,null,null,"REVENUE MODEL TOOL"]
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[]
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[null,null,"VERSION","1.0",null,"© ACCESS4SMEs PROJECT REF. H2020-723120"]
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[null,null,"Disclaimer:  This excel sheet is generated for the free use for H2020 participants. The project decline any responsibility for its incorrect use or for any conclusions obtained with its use."]
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[null,null,"INPUTS"]
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[null,null,"SELECT_BM",null,"This sheet will guide you through different business model options and allows you to select your revenue streams"]
[null,null,"COST_HYPOTHESIS",null,"This sheet will allow to define the main cost categories of your business model"]
[null,null,"GROWTH HYPOTHESIS",null,"This sheet allows you to define the growth parameters of your business model "]
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[null,null,"FINANCIAL MODELS"]
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[null,null,"FM_ONE OFF",null,"This excel sheet allows you to calculate your financial projections for business models using one-off revenue models"]
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[null,null,"FM_RECURRENT",null,"This excel sheet allows you to estimate your financial projections in business model when your revenue is based on recurrent fees"]
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[null,null,"FM_ONE OFF_DOUBLE",null,"This excel sheet allows you to calculate your financial projections for business models using double one-off revenue models"]
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[null,null,"FM_COMBINED",null,"This excel sheet allows you to estimate your financial projections in business models with revenues based on fees + one-off sales"]
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[null,null,"FINANCIAL MODELS"]
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[null,null,"GR_FM_ONE OFF",null,"This graph summarize the yearly projection of your business model when your revenue is based on one off sales"]
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[null,null,"GR_FM_RECURRENT",null,"This graph summarize the yearly projection of your business model when your revenue is based on one off sales"]
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[null,null,"GR_FM_ONE OFF_DOUBLE",null,"This graph summarize the yearly projection of your business model when your revenue is based on double one-off sales"]
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[null,null,"GR_FM_COMBINED",null,"This graph summarize the yearly projection of your business model when your revenue is based on recurrent fees + one off sales"]

{"sheet":"GROWTH_Hypothesis","index":1,"n_rows":56,"n_cols":15,"rows_kept":56,"cut":false,"hidden":false,"merged":[]}
["Number","Business model type","Description","Product or service?","Revenue type","Main Revenue","Secondary revenue","Ownership or right?","Example","KPI 1","KPI 2","KPI3","KPI4","KPI5","Financial model"]
[1,"Razor-blade","Consumer purchases a low-margin item and then the necessary consumable as replacement with high margin (Nesspreso-Guillette)","Product","Mainly one-off","consumables high cost","Initial purchase low cost","Ownership","Nesspreso","Average consumable price","% Increase of new consumable transactions","Average initial purchase price","% Increase of new transactions",null,"FM one-off double"]
[{"$f":"A2+1","v":2},"Inverted razor-blade","Initial purchase has a high margin, but consumables are sold at low margin","Product","Mainly one-off","Initial purchase high cost","consumables low cost","Ownership","Apple Ipod & Itunes","Average initial purchase price","% Increase of new transactions","Average consumable price","% Increase of new consumable transactions",null,"FM one-off double"]
[{"$f":"A3+1","v":3},"Upselling","High percentage of buyers ultimately purchase more than they expected in extra features or finishings. (For instance, car dealers) ","Product","one-off","Transaction","Extra features","Ownership","Audi","Average transaction amount","% Increase of new transactions","Average upselling price","% increase in upsellings",null,"FM one-off double"]
[4,"High volume low margin","Marketing with low margins at large quatities","Product","one-off","Transaction",null,"Ownership","T-shirt","Average transaction amount","% Increase of new transactions",null,null,null,"1 FM one-off"]
[5,"Bundling pricing model","Sell together, as a combined product, several products and/or services.","Product/Service","one-off","Transaction","complementary features","Ownership","Mc Menu","Average transaction price","% Increase of transactions",null,null,null,"1 FM one-off"]
[6,"Pay per use","Clients are charged as the usage of the product/service.","Product/Service","Recurrent","Consumption fee",null,"Right","Iberdrola","Average consumption invoice","% increase of consumption","% Increase of new customers","% stops subscriptions",null,"1 FM Recurrent"]
[7,"Nick and dime","Price the most cost-sensitive item as low as possible and then charge for every little extra.","Service","one-off","Transaction","complementary features","Ownership/right","Ryan Air","Average transaction amount","% Increase of new transactions","Average complementary price","% increase in complementary transactions",null,"FM one-off double"]
[8,"Service-as-a product","Standardizing a predetermined set of services typically bought together and selling for a fixed price similar to a product","Service","one-off","Transaction",null,"Ownership","Consultancy","Average transaction price","% Increase of new transactions",null,null,null,"1 FM one-off"]
[9,"Franchise (royalty based) model","Sell the right to use the business model in exchange for a percentage of revenues. ","Product/Service","Recurrent","Franchise fee",null,"Right","Mc Donalds","Average fee","% Increase of new customers","% stops subscriptions",null,null,"1 FM Recurrent"]
[10,"Subscription","Clients are charged as the usage/access of the product/service a subscription fee.","Service","Recurrent","Subscription fee",null,"Right","Newspaper","Average fee","% Increase of new customers","% stops subscriptions",null,null,"1 FM Recurrent"]
[11,"Unfair advantage","Ccapacity to charge a high margin due to an unfair advantage(locations, events, dependence…)","Product/Service","one-off","Transaction",null,"ownership/right","Disneyland","Average transaction price","% Increase of new transactions",null,null,null,"1 FM one-off"]
[12,"Demand driven service","Quick adaptation of pricing of the service to the demand.","Service","one-off","Transaction",null,"Right","Airlines","Average transaction price vs demand","% Increase of new transaction ",null,null,null,"1 FM one-off"]
[13,"Premium","Offer high-end products that appeal to brand-conscious consumers","Product/Service","one-off","Transaction",null,"Ownership","Rolls Royce","Average transaction price","% Increase of new transactions",null,null,null,"1 FM one-off"]
[14,"Cheap-chic","Marketing of stylish but inexpensive items at high margins.","Product","one-off","Transaction",null,"Ownership","IKEA","Average transaction price","% Increase of new transactions",null,null,null,"1 FM one-off"]
[15,"High margin-low volume","Selling large and expensive one-off transactions.","Product/Service","one-off","Transaction",null,"Ownership","Engineer","Average transaction price","% Increase of new transactions",null,null,null,"1 FM one-off"]
[16,"Leasing (product as a a service)","The product is not transferred to the buyer, but it has the rights to use it for a given period.","Product","Recurrent","Subscription fee",null,"Exclusive Right","Caterpillar","Average fee","% Increase of new customers","% stops subscriptions",null,null,"1 FM Recurrent"]
[17,"Discrete fees","Charge different rates for discrete level of services","Service","Recurrent","Subscription fee",null,"Right","Movistar","Average fee","% Increase of new customers per fee level","% stops subscriptions per fee",null,null,"1 FM Recurrent per fee level"]
[18,"Freemium","Product is offered for free and typically 8% of users upgrade to become paying customers of virtual goods or to get expanded access","Product/Service","Recurrent","Subscription fee",null,"Right","Linkedin","Average subscription fee","% Increase of new customers","% stops subscriptions",null,null,"1 FM Recurrent"]
[19,"Flat fee","Most of the purchase in a period is included in a fee","Service","Recurrent","Subscription fee",null,"Right","Amazon Premium","Average fee","% Increase of new customers","% stops subscriptions",null,null,"1 FM Recurrent"]
[20,"Advertising-based","A third party pays for accessing you users base","Product/Service","Recurrent","Subscription fee",null,"Right","20min","Average fee","% Increase of new customers","% stops subscriptions",null,null,"1 FM Recurrent"]
[21,"Market place","Bring together buyers and sellers, offering targeted products/services","Service","one-off","Transaction","Subscription fee","Right",null,"Average fee","% Increase of new customers","% stops subscriptions","Average transaction price","% Increase of new transactions","1 FM combined"]
[22,"Auction-like model","Create a community of buyers and sellers by using an auction-type selling process versus a set sales price","Product/Service","one-off","Transaction fee","Subscription fee","Right","Ebay","Average fee","% Increase of new customers","% stops subscriptions","Average transaction price","% Increase of new transactions","1 FM combined"]
[23,"Matchmaking platform","Bring together buyers and sellers, skipping intermediation","Service","one-off","Transaction fee","Subscription fee","Right","Wallapop","Average fee","% Increase of new customers","% stops subscriptions","Average transaction price","% Increase of new transactions","1 FM combined"]
[24,"Affiliation-signposting","Sell the right to sell others product exclusively to you clients","Service","Recurrent","Subscription fee","Trasaction fee","Right",null,"Average fee","% Increase of new customers","% stops subscriptions","Average transaction price","% Increase of new transactions","1 FM combined"]
[null,"Free combination",null,null,null,null,null,null,null,"Average fee","% Increase of new customers","% stops subscriptions","Average transaction price","% Increase of new transactions"]
[]
[]
[null,"FM_recurrent"]
[null,"Pay per use"]
[null,"Franchise model"]
[null,"Subscription"]
[null,"Leasing"]
[null,"Discrete fees"]
[null,"Freemium"]
[null,"Flat fee"]
[null,"Advertising"]
[null,"Auction-like model"]
[null,"FM_oneoff double"]
[null,"Razor-blade"]
[null,"Inverted razor-blade"]
[null,"Upselling"]
[null,"Nick and dime"]
[null,"Product bundled into service"]
[null,"FM_oneoff"]
[null,"Drop to drop"]
[null,"Service into product"]
[null,"Unfair Affiliation"]
[null,"Demand driven service"]
[null,"Premium"]
[null,"Cheap-chic"]
[null,"Project to project"]
[null,"Market place"]
[null,"Matchmaking platform"]
[null,"FM_combined"]
[null,"Affiliation-signposting"]

{"sheet":"COST_Hypothesis","index":2,"n_rows":18,"n_cols":8,"rows_kept":18,"cut":false,"hidden":false,"merged":[]}
[null,"Cost name","FM ONE OFF","FM  RECURRENT","FM ONE OFF DOUBLE 1","FM ONE OFF DOUBLE 2","FM COMBINED RECURRENT","FM COMBINED ON OFF"]
["Cost definition","Direct","% of total prize","% of total prize","% of total prize","% of total prize","% of total prize","% of total prize"]
["Cost for manufacturing a product, including personnel, raw material, equipment… or outsourced","Manufacturing cost",0.15,0,0.35,0.1,0,0.1]
["Cost for assembly the different parts of the product if the product is not assembly from manufacturing","Assembly cost",0.05,0,0.05,0.05,0.05,0.1]
["Cost for the packaging of the product for its safe and easy delivery","Packaging cost",0.01,0,0.01,0.01,0.01,0.2]
["Cost for stocks","Warehouse cost",0.03,0,0.03,0.03,0.03,0]
["Cost for putting the product within the client premises-delivery the service to the client","Delivery cost",0.01,0.15,0.01,0.01,0.2,0.15]
["Cost and taxes due to export the product internationally","Exporting cost",0.02,0,0.02,0.02,0.02,0]
["Cost for maintence of the product, including aftersales support (including services)","Maintenance cost",0.15,0.15,0.15,0.05,0.15,0.15]
["Cost for hosting any web based element in internet (if the case)","Hosting cost",0.05,0.2,0.05,0.05,0.2,0]
["Payment fees","Payment cost",0.03,0.03,0.03,0.03,0.03,0.03]
["MARGIN",null,{"$f":"1-SUM(C3:C11)","v":0.5},{"$f":"1-SUM(D3:D11)","v":0.47},{"$f":"1-SUM(E3:E11)","v":0.29999999999999993},0.65,0.30999999999999983,0.26999999999999991]
[null,"Indirect","Cost/month","Cost/month","Cost/month","Cost/month","Cost/month","Cost/month"]
["Cost for running the company & its administration (venues, indirect personnel) (admin cost)","Running cost",10000,15000,20000,500,10000,5000]
["Cost for a direct acquisition of a client for the product (direct sales dept, events...) (marketing cost)","Acquisition cost",10000,15000,20000,500,10000,5000]
["Cost for an indirect acquisition of a client for the product (fees from resellers, …) (marketing cost)","Intermediation cost",10000,15000,20000,500,10000,5000]
["Cost for design and developing the product/service (R&D cost)","Development cost",10000,15000,20000,500,10000,5000]
["Cost for updating the product/service to newer versions (if needed) (R&D cost)","Updating cost",10000,15000,20000,500,10000,5000]

{"sheet":"Financial Model ONE-OFF","index":3,"n_rows":66,"n_cols":38,"rows_kept":66,"cut":false,"hidden":false,"merged":[[9,26,9,37],[9,2,9,13],[8,14,8,25],[0,2,0,5],[0,6,0,9],[0,10,0,13],[9,14,9,25]]}
["Select your revenue model","KPI definition","Time evolution (year 1)",null,null,null,"Time evolution (year 2)",null,null,null,"Time evolution (year 3)"]
["Premium","KPI linked to the revenue model","Q1","Q2","Q3","Q4","Q1","Q2","Q3","Q4","Q1","Q2","Q3","Q4"]
["KPI 1",{"$f":"VLOOKUP(A$2,GROWTH_Hypothesis!B$1:O$25,9,0)","v":"Average transaction price"},70,70,70,70,80,80,80,80,100,100,100,100]
["KPI 2",{"$f":"VLOOKUP(A$2,GROWTH_Hypothesis!B$1:O$25,10,0)","v":"% Increase of new transactions"},0.2,0.3,0.4,0.3,0.2,0.3,0.4,0.3,0.2,0.3,0.4,0.3]
["KPI 3",{"$f":"VLOOKUP(A$2,GROWTH_Hypothesis!B$1:O$25,11,0)","v":0}]
["KPI 4",{"$f":"VLOOKUP(A$2,GROWTH_Hypothesis!B$1:O$25,12,0)","v":0}]
["KPI 5",{"$f":"VLOOKUP(A$2,GROWTH_Hypothesis!B$1:O$25,13,0)","v":0}]
["Starting transactions",50]
["Starting revenue",{"$f":"B8*C3","v":3500}]
[null,null,"Year 1",null,null,null,null,null,null,null,null,null,null,null,"Year 2",null,null,null,null,null,null,null,null,null,null,null,"Year 3"]
["Month N",null,1,{"$f":"C11+1","v":2},{"$f":"D11+1","v":3},4,5,6,7,8,9,10,11,12,13,14,15,16,17,18,19,20,21,22,23,24,25,26,27,28,29,30,31,32,33,34,35,36]
["REVENUE STREAM ONE-OFF"]
[]
["Revenue & customer Growth"]
[null,{"$f":"B3","v":"Average transaction price"},{"$f":"$C3","v":70},{"$f":"$C3","v":70},70,{"$f":"$D3","v":70},{"$f":"$D3","v":70},70,{"$f":"$E3","v":70},{"$f":"$E3","v":70},70,{"$f":"$F3","v":70},{"$f":"$F3","v":70},70,{"$f":"$G3","v":80},{"$f":"$G3","v":80},{"$f":"$G3","v":80},{"$f":"$H3","v":80},{"$f":"$H3","v":80},{"$f":"$H3","v":80},{"$f":"$I3","v":80},{"$f":"$I3","v":80},{"$f":"$I3","v":80},{"$f":"$J3","v":80},{"$f":"$J3","v":80},{"$f":"$J3","v":80},{"$f":"$K3","v":100},{"$f":"$K3","v":100},{"$f":"$K3","v":100},{"$f":"$L3","v":100},{"$f":"$L3","v":100},{"$f":"$L3","v":100},{"$f":"$M3","v":100},{"$f":"$M3","v":100},{"$f":"$M3","v":100},{"$f":"$N3","v":100},{"$f":"$N3","v":100},{"$f":"$N3","v":100}]
[null,"Transactions/month",{"$f":"B8+B8*C4","v":60},{"$f":"C16+C16*$C4","v":72},{"$f":"D16+D16*$C4","v":86.4},{"$f":"E16+E16*$D4","v":112.32000000000001},{"$f":"F16+F16*$D4","v":146.01600000000002},189.82080000000002,{"$f":"H16+H16*$E4","v":265.74912000000006},{"$f":"I16+I16*$E4","v":372.04876800000011},{"$f":"J16+J16*$E4","v":520.8682752000002},{"$f":"K16+K16*$F4","v":677.12875776000021},{"$f":"L16+L16*$F4","v":880.26738508800031},{"$f":"M16+M16*$F4","v":1144.3476006144003},{"$f":"N16+N16*$G4","v":1373.2171207372803},{"$f":"O16+O16*$G4","v":1647.8605448847363},{"$f":"P16+P16*$G4","v":1977.4326538616835},{"$f":"Q16+Q16*$H4","v":2570.6624500201888},{"$f":"R16+R16*$H4","v":3341.8611850262455},{"$f":"S16+S16*$H4","v":4344.4195405341188},{"$f":"T16+T16*$I4","v":6082.1873567477669},{"$f":"U16+U16*$I4","v":8515.062299446874},{"$f":"V16+V16*$I4","v":11921.087219225625},{"$f":"W16+W16*$J4","v":15497.413384993311},{"$f":"X16+X16*$J4","v":20146.637400491305},{"$f":"Y16+Y16*$J4","v":26190.628620638698},{"$f":"Z16+Z16*$K4","v":31428.754344766436},{"$f":"AA16+AA16*$K4","v":37714.50521371972},{"$f":"AB16+AB16*$K4","v":45257.406256463662},{"$f":"AC16+AC16*$L4","v":58834.628133402759},{"$f":"AD16+AD16*$L4","v":76485.016573423578},{"$f":"AE16+AE16*$L4","v":99430.521545450654},{"$f":"AF16+AF16*$M4","v":139202.73016363091},{"$f":"AG16+AG16*$M4","v":194883.82222908328},{"$f":"AH16+AH16*$M4","v":272837.3511207166},{"$f":"AI16+AI16*$N4","v":354688.55645693158},{"$f":"AJ16+AJ16*$N4","v":461095.12339401105},{"$f":"AK16+AK16*$N4","v":599423.66041221435}]
[]
[]
["Month One-off Revenue"]
[null,"New MooR",{"$f":"C16*C15","v":4200},5040,{"$f":"E16*E15","v":6048},7862.4000000000005,10221.120000000001,{"$f":"H16*H15","v":13287.456000000002},18602.438400000003,26043.413760000007,36460.779264000012,47399.013043200015,61618.716956160024,80104.33204300802,109857.36965898242,131828.84359077891,158194.61230893468,205652.9960016151,267348.89480209962,{"$f":"T16*T15","v":347553.56324272952},486574.98853982135,681204.98395574989,953686.97753804992,1239793.0707994648,1611730.9920393045,2095250.2896510959,3142875.4344766438,3771450.5213719718,4525740.6256463658,5883462.8133402755,7648501.6573423576,9943052.154545065,13920273.016363092,19488382.222908329,27283735.112071659,35468855.645693161,46109512.339401104,59942366.041221432]
[null,"Last MooR",{"$f":"B9","v":3500},{"$f":"C20","v":4200},5040,6048,7862.4000000000005,10221.120000000001,13287.456000000002,18602.438400000003,26043.413760000007,36460.779264000012,47399.013043200015,61618.716956160024,80104.33204300802,{"$f":"O20","v":109857.36965898242},{"$f":"P20","v":131828.84359077891},{"$f":"Q20","v":158194.61230893468},{"$f":"R20","v":205652.9960016151},{"$f":"S20","v":267348.89480209962},{"$f":"T20","v":347553.56324272952},{"$f":"U20","v":486574.98853982135},{"$f":"V20","v":681204.98395574989},{"$f":"W20","v":953686.97753804992},{"$f":"X20","v":1239793.0707994648},{"$f":"Y20","v":1611730.9920393045},2095250.2896510959,{"$f":"AA20","v":3142875.4344766438},{"$f":"AB20","v":3771450.5213719718},{"$f":"AC20","v":4525740.6256463658},{"$f":"AD20","v":5883462.8133402755},{"$f":"AE20","v":7648501.6573423576},{"$f":"AF20","v":9943052.154545065},{"$f":"AG20","v":13920273.016363092},{"$f":"AH20","v":19488382.222908329},{"$f":"AI20","v":27283735.112071659},{"$f":"AJ20","v":35468855.645693161},{"$f":"AK20","v":46109512.339401104}]
[null,"increase of MooR",{"$f":"C20-C21","v":700},840,1008,1814.4000000000005,2358.7200000000003,3066.3360000000011,5314.9824000000008,7440.975360000004,10417.365504000005,10938.233779200003,14219.703912960009,18485.615086847996,{"$f":"O20-O21","v":29753.037615974405},21971.473931796485,26365.76871815577,47458.383692680422,61695.898800484516,80204.668440629903,139021.42529709183,194629.99541592854,272481.99358230003,286106.09326141491,371937.92123983963,483519.29761179141,1047625.1448255479,628575.08689532802,754290.10427439399,1357722.1876939097,1765038.844002082,2294550.4972027075,3977220.8618180268,5568109.2065452375,7795352.8891633302,8185120.5336215012,10640656.693707943,13832853.701820329]
[null,"Gross MooR",{"$f":"C20","v":4200},5040,6048,7862.4000000000005,10221.120000000001,13287.456000000002,18602.438400000003,26043.413760000007,36460.779264000012,47399.013043200015,61618.716956160024,80104.33204300802,{"$f":"O20","v":109857.36965898242},131828.84359077891,158194.61230893468,205652.9960016151,267348.89480209962,347553.56324272952,486574.98853982135,681204.98395574989,953686.97753804992,1239793.0707994648,1611730.9920393045,2095250.2896510959,3142875.4344766438,3771450.5213719718,4525740.6256463658,5883462.8133402755,7648501.6573423576,9943052.154545065,13920273.016363092,19488382.222908329,27283735.112071659,35468855.645693161,46109512.339401104,59942366.041221432]
[null,"MooR Growth rate",{"$f":"C22/C23","v":0.16666666666666666},0.16666666666666666,0.16666666666666666,0.23076923076923081,0.23076923076923078,0.23076923076923081,0.2857142857142857,0.28571428571428581,0.28571428571428575,0.23076923076923078,0.23076923076923084,0.23076923076923067,{"$f":"O22/O23","v":0.27083333333333331},0.16666666666666666,0.1666666666666666,0.23076923076923084,0.23076923076923073,0.23076923076923081,0.28571428571428575,0.2857142857142857,0.28571428571428575,0.23076923076923073,0.23076923076923087,0.23076923076923078,0.33333333333333331,0.16666666666666649,0.1666666666666666,0.23076923076923078,0.2307692307692307,0.23076923076923078,0.28571428571428575,0.28571428571428575,0.2857142857142857,0.23076923076923084,0.23076923076923067,0.23076923076923075]
[null,"Payment Processing cost",{"$f":"C23*0.03","v":126},151.19999999999999,181.44,235.87200000000001,306.6336,398.62368000000004,558.07315200000005,781.30241280000018,1093.8233779200002,1421.9703912960003,1848.5615086848006,2403.1299612902403,{"$f":"O23*0.03","v":3295.7210897694727},3954.8653077233671,4745.83836926804,6169.5898800484529,8020.4668440629885,10426.606897281885,14597.249656194641,20436.149518672497,28610.609326141497,37193.792123983942,48351.929761179133,62857.508689532871,94286.263034299307,113143.51564115915,135772.21876939098,176503.88440020825,229455.0497202707,298291.56463635195,417608.19049089274,584651.46668724983,818512.05336214975,1064065.6693707947,1383285.3701820332,1798270.9812366429]
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[]
[null,"Accumulated Net MooR",{"$f":"C26","v":4074},{"$f":"C28+D26","v":8962.7999999999993},{"$f":"D28+E26","v":14829.36},22455.887999999999,32370.374400000001,45259.206720000002,63303.571968000004,88565.683315200004,123932.63920128002,169909.68185318404,229679.83730065927,307381.03938237706,413942.68795158999,541816.66623464553,695265.4401743121,894748.84629587876,1154077.2742539153,1491204.2305993629,1963181.9694829895,2623950.8039200669,3549027.1721319752,4751626.4508074559,6315005.5130855814,8347398.2940471442,11395987.465489488,15054294.4712203,19444262.878097273,25151221.807037339,32570268.414659426,42215029.004568137,55717693.830440335,74621424.586661413,101086647.64537093,135491437.62169331,180217664.5909124,238361759.6508972]
[]
["COSTS  OF GOOD SOLD"]
[]
["Cost of goods sold per transaction"]
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[null,"Total cost of Good Sold",{"$f":"SUM(C33:C40)","v":1974},2368.8000000000002,2842.5600000000004,3695.328,4803.9264000000003,6245.1043200000013,8743.1460480000023,12240.404467200004,17136.566254080004,22277.536130304008,28960.796969395218,37649.036060213773,{"$f":"SUM(O33:O40)","v":51632.963739721745},61959.556487666086,74351.467785199304,96656.908120759093,125653.98055698685,163350.17472408287,228690.24461371603,320166.34245920245,448232.87944288354,582702.74327574845,757513.56625847309,984767.63613601495,1477151.4542040227,1772581.745044827,2127098.0940537918,2765227.5222699298,3594795.7789509082,4673234.51263618,6542528.3176906528,9159539.6447669137,12823355.502673682,16670362.153475784,21671470.799518518,28172912.039374076]
[]
[null,"Accummulated cost of Good Sold",{"$f":"C41","v":1974},{"$f":"C43+D41","v":4342.8},{"$f":"D43+E41","v":7185.3600000000006},10880.688,15684.6144,21929.718720000001,30672.864768000003,42913.269235200009,60049.835489280013,82327.371619584024,111288.16858897924,148937.20464919301,200570.16838891475,262529.72487658082,336881.19266178011,433538.10078253923,559192.08133952611,722542.25606360892,951232.50067732495,1271398.8431365273,1719631.7225794108,2302334.4658551593,3059848.0321136322,4044615.6682496471,5521767.12245367,7294348.8674984965,9421446.9615522884,12186674.483822219,15781470.262773126,20454704.775409307,26997233.093099959,36156772.737866871,48980128.240540549,65650490.394016333,87321961.193534851,115494873.23290893]
[]
["PROFIT & LOSS"]
[]
["Revenue"]
[null,"Gross MooR",{"$f":"C23","v":4200},{"$f":"D23","v":5040},{"$f":"E23","v":6048},7862.4000000000005,10221.120000000001,13287.456000000002,18602.438400000003,26043.413760000007,36460.779264000012,47399.013043200015,61618.716956160024,80104.33204300802,{"$f":"O23","v":109857.36965898242},{"$f":"P23","v":131828.84359077891},{"$f":"Q23","v":158194.61230893468},205652.9960016151,267348.89480209962,347553.56324272952,486574.98853982135,681204.98395574989,953686.97753804992,1239793.0707994648,1611730.9920393045,2095250.2896510959,{"$f":"AA23","v":3142875.4344766438},{"$f":"AB23","v":3771450.5213719718},{"$f":"AC23","v":4525740.6256463658},5883462.8133402755,7648501.6573423576,9943052.154545065,13920273.016363092,19488382.222908329,27283735.112071659,35468855.645693161,46109512.339401104,59942366.041221432]
["Costs of Good sold"]
[null,"Total costs of Good Sold",{"$f":"C41","v":1974},{"$f":"D41","v":2368.8000000000002},{"$f":"E41","v":2842.5600000000004},3695.328,4803.9264000000003,6245.1043200000013,8743.1460480000023,12240.404467200004,17136.566254080004,22277.536130304008,28960.796969395218,37649.036060213773,{"$f":"O41","v":51632.963739721745},{"$f":"P41","v":61959.556487666086},{"$f":"Q41","v":74351.467785199304},96656.908120759093,125653.98055698685,163350.17472408287,228690.24461371603,320166.34245920245,448232.87944288354,582702.74327574845,757513.56625847309,984767.63613601495,{"$f":"AA41","v":1477151.4542040227},{"$f":"AB41","v":1772581.745044827},{"$f":"AC41","v":2127098.0940537918},2765227.5222699298,3594795.7789509082,4673234.51263618,6542528.3176906528,9159539.6447669137,12823355.502673682,16670362.153475784,21671470.799518518,28172912.039374076]
["Gross Profit"]
[null,"Gross Profit",{"$f":"C48-C50","v":2226},{"$f":"D48-D50","v":2671.2},{"$f":"E48-E50","v":3205.4399999999996},4167.0720000000001,5417.1936000000005,7042.3516800000007,9859.2923520000004,13803.009292800003,19324.213009920008,25121.476912896007,32657.919986764806,42455.295982794247,{"$f":"O48-O50","v":58224.40591926068},{"$f":"P48-P50","v":69869.287103112816},{"$f":"Q48-Q50","v":83843.144523735376},108996.08788085601,141694.91424511277,184203.38851864665,257884.74392610532,361038.64149654744,505454.09809516638,657090.32752371638,854217.42578083137,1110482.6535150809,{"$f":"AA48-AA50","v":1665723.9802726211},{"$f":"AB48-AB50","v":1998868.7763271448},{"$f":"AC48-AC50","v":2398642.531592574},3118235.2910703458,4053705.8783914493,5269817.641908885,7377744.698672439,10328842.578141415,14460379.609397978,18798493.492217377,24438041.539882585,31769454.001847357]
[null,"% margin",{"$f":"1-C50/C48","v":0.53},{"$f":"1-D50/D48","v":0.53},0.52999999999999992,0.53,0.53,0.53,0.52999999999999992,0.53,0.53,0.53,0.5299999999999998,0.53,{"$f":"1-O50/O48","v":0.53},{"$f":"1-P50/P48","v":0.53},0.53,0.53,0.52999999999999992,0.53,0.53,0.53,0.52999999999999992,0.53,0.53,0.53,{"$f":"1-AA50/AA48","v":0.53},{"$f":"1-AB50/AB48","v":0.52999999999999992},0.53,0.53,0.53,0.53,0.53,0.53,0.52999999999999992,0.53,0.53,0.53]
["Operating Expenses"]
["(acquisition cost, intermediation cost)","Sales & Marketing",{"$f":"COST_Hypothesis!C15+COST_Hypothesis!C16","v":20000},{"$f":"C55","v":20000},{"$f":"D55","v":20000},20000,20000,20000,20000,20000,20000,20000,20000,20000,20000,{"$f":"O55","v":20000},{"$f":"P55","v":20000},{"$f":"Q55","v":20000},{"$f":"R55","v":20000},{"$f":"S55","v":20000},{"$f":"T55","v":20000},{"$f":"U55","v":20000},{"$f":"V55","v":20000},{"$f":"W55","v":20000},{"$f":"X55","v":20000},{"$f":"Y55","v":20000},20000,{"$f":"AA55","v":20000},{"$f":"AB55","v":20000},{"$f":"AC55","v":20000},{"$f":"AD55","v":20000},{"$f":"AE55","v":20000},{"$f":"AF55","v":20000},{"$f":"AG55","v":20000},{"$f":"AH55","v":20000},{"$f":"AI55","v":20000},{"$f":"AJ55","v":20000},{"$f":"AK55","v":20000}]
[null,"% of Revenues",{"$f":"C55/C48","v":4.7619047619047619},{"$f":"D55/D48","v":3.9682539682539684},3.306878306878307,2.5437525437525434,1.956732725963495,1.5051790199719191,1.0751278714085137,0.76794847957750967,0.54853462826964972,0.42194971405357673,0.32457670311813591,0.24967438701395075,{"$f":"O55/O48","v":0.18205424053100575},{"$f":"P55/P48","v":0.15171186710917145},0.12642655592430957,9.7251196864853506E-2,7.4808612972964234E-2,5.7545086902280176E-2,4.1103633501628697E-2,2.9359738215449068E-2,2.0971241582463621E-2,1.6131724294202784E-2,1.2409018687848295E-2,9.545398990652534E-3,{"$f":"AA55/AA48","v":6.3635993271016896E-3},{"$f":"AB55/AB48","v":5.3029994392514088E-3},4.419166199376174E-3,3.3993586149047494E-3,2.6148912422344229E-3,2.011454801718787E-3,1.4367534297991334E-3,1.0262524498565238E-3,7.3303746418323132E-4,5.6387497244863942E-4,4.3374997880664574E-4,3.3365382985126599E-4]
[]
["(updating costs, development cost)","Research & Development",{"$f":"COST_Hypothesis!C17+COST_Hypothesis!C18","v":20000},{"$f":"C58","v":20000},{"$f":"D58","v":20000},20000,20000,20000,20000,20000,20000,20000,20000,20000,20000,{"$f":"O58","v":20000},{"$f":"P58","v":20000},{"$f":"Q58","v":20000},{"$f":"R58","v":20000},{"$f":"S58","v":20000},{"$f":"T58","v":20000},{"$f":"U58","v":20000},{"$f":"V58","v":20000},{"$f":"W58","v":20000},{"$f":"X58","v":20000},{"$f":"Y58","v":20000},20000,{"$f":"AA58","v":20000},{"$f":"AB58","v":20000},{"$f":"AC58","v":20000},{"$f":"AD58","v":20000},{"$f":"AE58","v":20000},{"$f":"AF58","v":20000},{"$f":"AG58","v":20000},{"$f":"AH58","v":20000},{"$f":"AI58","v":20000},{"$f":"AJ58","v":20000},{"$f":"AK58","v":20000}]
[null,"% of Revenues",{"$f":"C58/C48","v":4.7619047619047619},{"$f":"D58/D48","v":3.9682539682539684},3.306878306878307,2.5437525437525434,1.956732725963495,1.5051790199719191,1.0751278714085137,0.76794847957750967,0.54853462826964972,0.42194971405357673,0.32457670311813591,0.24967438701395075,{"$f":"O58/O48","v":0.18205424053100575},{"$f":"P58/P48","v":0.15171186710917145},0.12642655592430957,9.7251196864853506E-2,7.4808612972964234E-2,5.7545086902280176E-2,4.1103633501628697E-2,2.9359738215449068E-2,2.0971241582463621E-2,1.6131724294202784E-2,1.2409018687848295E-2,9.545398990652534E-3,{"$f":"AA58/AA48","v":6.3635993271016896E-3},{"$f":"AB58/AB48","v":5.3029994392514088E-3},4.419166199376174E-3,3.3993586149047494E-3,2.6148912422344229E-3,2.011454801718787E-3,1.4367534297991334E-3,1.0262524498565238E-3,7.3303746418323132E-4,5.6387497244863942E-4,4.3374997880664574E-4,3.3365382985126599E-4]
[]
["(running cost)","General & Administrative",{"$f":"COST_Hypothesis!C14","v":10000},{"$f":"C61","v":10000},{"$f":"D61","v":10000},10000,10000,10000,10000,10000,10000,10000,10000,10000,10000,{"$f":"O61","v":10000},{"$f":"P61","v":10000},{"$f":"Q61","v":10000},{"$f":"R61","v":10000},{"$f":"S61","v":10000},{"$f":"T61","v":10000},{"$f":"U61","v":10000},{"$f":"V61","v":10000},{"$f":"W61","v":10000},{"$f":"X61","v":10000},{"$f":"Y61","v":10000},10000,{"$f":"AA61","v":10000},{"$f":"AB61","v":10000},{"$f":"AC61","v":10000},{"$f":"AD61","v":10000},{"$f":"AE61","v":10000},{"$f":"AF61","v":10000},{"$f":"AG61","v":10000},{"$f":"AH61","v":10000},{"$f":"AI61","v":10000},{"$f":"AJ61","v":10000},{"$f":"AK61","v":10000}]
[null,"% of Revenues",{"$f":"C61/C48","v":2.3809523809523809},{"$f":"D61/D48","v":1.9841269841269842},1.6534391534391535,1.2718762718762717,0.97836636298174751,0.75258950998595953,0.53756393570425687,0.38397423978875483,0.27426731413482486,0.21097485702678836,0.16228835155906796,0.12483719350697538,{"$f":"O61/O48","v":9.1027120265502873E-2},{"$f":"P61/P48","v":7.5855933554585725E-2},6.3213277962154785E-2,4.8625598432426753E-2,3.7404306486482117E-2,2.8772543451140088E-2,2.0551816750814349E-2,1.4679869107724534E-2,1.048562079123181E-2,8.0658621471013919E-3,6.2045093439241474E-3,4.772699495326267E-3,{"$f":"AA61/AA48","v":3.1817996635508448E-3},{"$f":"AB61/AB48","v":2.6514997196257044E-3},2.209583099688087E-3,1.6996793074523747E-3,1.3074456211172114E-3,1.0057274008593935E-3,7.1837671489956669E-4,5.1312622492826192E-4,3.6651873209161566E-4,2.8193748622431971E-4,2.1687498940332287E-4,1.66826914925633E-4]
["(payment process cost)","Payment Processing cost",{"$f":"C25","v":126},{"$f":"D25","v":151.19999999999999},181.44,235.87200000000001,306.6336,398.62368000000004,558.07315200000005,781.30241280000018,1093.8233779200002,1421.9703912960003,1848.5615086848006,2403.1299612902403,{"$f":"O25","v":3295.7210897694727},{"$f":"P25","v":3954.8653077233671},4745.83836926804,6169.5898800484529,8020.4668440629885,10426.606897281885,14597.249656194641,20436.149518672497,28610.609326141497,37193.792123983942,48351.929761179133,62857.508689532871,{"$f":"AA25","v":94286.263034299307},{"$f":"AB25","v":113143.51564115915},135772.21876939098,176503.88440020825,229455.0497202707,298291.56463635195,417608.19049089274,584651.46668724983,818512.05336214975,1064065.6693707947,1383285.3701820332,1798270.9812366429]
[null,"% of Revenues",{"$f":"C63/C48","v":0.03},{"$f":"D63/D48","v":0.03},0.03,0.03,0.03,0.03,0.03,0.03,2.9999999999999995E-2,0.03,0.03,2.9999999999999995E-2,{"$f":"O63/O48","v":0.03},{"$f":"P63/P48","v":0.03},0.03,0.03,0.03,0.03,3.0000000000000002E-2,0.03,0.03,0.03,0.03,0.03,{"$f":"AA63/AA48","v":0.03},{"$f":"AB63/AB48","v":0.03},3.0000000000000002E-2,2.9999999999999995E-2,2.9999999999999995E-2,0.03,0.03,0.03,0.03,2.9999999999999995E-2,3.0000000000000002E-2,0.03]
["Total cost",null,{"$f":"C50+C55+C58+C61+C63","v":52100},{"$f":"D50+D55+D58+D61+D63","v":52520},53024,53931.200000000004,55110.559999999998,56643.727999999996,59301.2192,63021.706880000005,68230.389632000006,73699.506521600008,80809.358478080016,90052.166021504017,104928.68482949122,115914.42179538945,129097.30615446734,152826.49800080754,183674.44740104984,223776.78162136476,293287.49426991068,390602.49197787495,526843.48876902508,669896.53539973241,855865.49601965223,1097625.1448255479,1621437.7172383219,1935725.2606859861,2312870.3128231829,2991731.4066701382,3874250.8286711788,5021526.0772725316,7010136.5081815459,9794191.1114541627,13691867.556035832,17784427.822846577,23104756.169700552,30021183.02061072]
[null,"Earning Before Interest & Tax",{"$f":"C52-C55-C58-C61-C63","v":-47900},{"$f":"D52-D55-D58-D61-D63","v":-47480},-46976,-46068.800000000003,-44889.440000000002,-43356.271999999997,-40698.780799999993,-36978.293120000002,-31769.610367999994,-26300.493478399992,-19190.641521919995,-9947.8339784959935,{"$f":"O52-O55-O58-O61-O63","v":4928.684829491207},{"$f":"P52-P55-P58-P61-P63","v":15914.421795389449},29097.306154467336,52826.498000807558,83674.44740104978,123776.78162136476,193287.49426991068,290602.49197787495,426843.4887690249,569896.53539973241,755865.49601965223,997625.14482554805,{"$f":"AA52-AA55-AA58-AA61-AA63","v":1521437.7172383219},{"$f":"AB52-AB55-AB58-AB61-AB63","v":1835725.2606859857},2212870.3128231829,2891731.4066701373,3774250.8286711788,4921526.0772725334,6910136.5081815459,9694191.1114541665,13591867.556035828,17684427.822846584,23004756.169700552,29921183.020610712]

{"sheet":"Financial Model ONE-OFF double","index":4,"n_rows":103,"n_cols":38,"rows_kept":103,"cut":false,"hidden":false,"merged":[[11,26,11,37],[46,26,46,37],[10,14,10,25],[11,2,11,13],[46,2,46,13],[0,2,0,5],[0,6,0,9],[0,10,0,13],[11,14,11,25],[46,14,46,25]]}
["Select your revenue model","KPI definition","Time evolution (Year 1)",null,null,null,"Time evolution (Year 2)",null,null,null,"Time evolution (Year 3)"]
["Inverted razor-blade","KPI linked to the revenue model","Q1","Q2","Q3","Q4","Q1","Q2","Q3","Q4","Q1","Q2","Q3","Q4"]
["KPI 1",{"$f":"VLOOKUP(A$2,GROWTH_Hypothesis!B$1:O$25,9,0)","v":"Average initial purchase price"},70,80,70,100,70,80,70,100,70,80,70,100]
["KPI 2",{"$f":"VLOOKUP(A$2,GROWTH_Hypothesis!B$1:O$25,10,0)","v":"% Increase of new transactions"},0.2,0.3,0.4,0.3,0.2,0.3,0.4,0.3,0.2,0.3,0.4,0.3]
["KPI 3",{"$f":"VLOOKUP(A$2,GROWTH_Hypothesis!B$1:O$25,11,0)","v":"Average consumable price"},100,100,100,100,100,100,100,100,100,100,100,100]
["KPI 4",{"$f":"VLOOKUP(A$2,GROWTH_Hypothesis!B$1:O$25,12,0)","v":"% Increase of new consumable transactions"},0.2,0.3,0.4,0.3,0.2,0.3,0.4,0.3,0.2,0.3,0.4,0.3]
["KPI 5",{"$f":"VLOOKUP(A$2,GROWTH_Hypothesis!B$1:O$25,13,0)","v":0}]
["Starting transactions 1",50]
["Starting revenue 1",{"$f":"B8*C3","v":3500}]
["Starting transactions 2",50]
["Starting revenue 2",{"$f":"B10*C5","v":5000}]
[null,null,"Year 1",null,null,null,null,null,null,null,null,null,null,null,"Year 2",null,null,null,null,null,null,null,null,null,null,null,"Year 3"]
["Month N",null,1,{"$f":"C13+1","v":2},{"$f":"D13+1","v":3},4,5,6,7,8,9,10,11,12,13,14,15,16,17,18,19,20,21,22,23,24,25,26,27,28,29,30,31,32,33,34,35,36]
["REVENUE STREAM 1: ONE OFF"]
[]
["Revenue & customer Growth"]
[null,{"$f":"B3","v":"Average initial purchase price"},{"$f":"$C3","v":70},{"$f":"$C3","v":70},70,{"$f":"$D3","v":80},{"$f":"$D3","v":80},80,{"$f":"$E3","v":70},{"$f":"$E3","v":70},70,{"$f":"$F3","v":100},{"$f":"$F3","v":100},100,{"$f":"$G3","v":70},{"$f":"$G3","v":70},{"$f":"$G3","v":70},{"$f":"$H3","v":80},{"$f":"$H3","v":80},{"$f":"$H3","v":80},{"$f":"$I3","v":70},{"$f":"$I3","v":70},{"$f":"$I3","v":70},{"$f":"$J3","v":100},{"$f":"$J3","v":100},{"$f":"$J3","v":100},{"$f":"$K3","v":70},{"$f":"$K3","v":70},{"$f":"$K3","v":70},{"$f":"$L3","v":80},{"$f":"$L3","v":80},{"$f":"$L3","v":80},{"$f":"$M3","v":70},{"$f":"$M3","v":70},{"$f":"$M3","v":70},{"$f":"$N3","v":100},{"$f":"$N3","v":100},{"$f":"$N3","v":100}]
[null,"Transactions/month",{"$f":"B8+B8*C4","v":60},{"$f":"C18+C18*$C4","v":72},{"$f":"D18+D18*$C4","v":86.4},{"$f":"E18+E18*$D4","v":112.32000000000001},{"$f":"F18+F18*$D4","v":146.01600000000002},189.82080000000002,{"$f":"H18+H18*$E4","v":265.74912000000006},{"$f":"I18+I18*$E4","v":372.04876800000011},{"$f":"J18+J18*$E4","v":520.8682752000002},{"$f":"K18+K18*$F4","v":677.12875776000021},{"$f":"L18+L18*$F4","v":880.26738508800031},{"$f":"M18+M18*$F4","v":1144.3476006144003},{"$f":"N18+N18*$G4","v":1373.2171207372803},{"$f":"O18+O18*$G4","v":1647.8605448847363},{"$f":"P18+P18*$G4","v":1977.4326538616835},{"$f":"Q18+Q18*$H4","v":2570.6624500201888},{"$f":"R18+R18*$H4","v":3341.8611850262455},{"$f":"S18+S18*$H4","v":4344.4195405341188},{"$f":"T18+T18*$I4","v":6082.1873567477669},{"$f":"U18+U18*$I4","v":8515.062299446874},{"$f":"V18+V18*$I4","v":11921.087219225625},{"$f":"W18+W18*$J4","v":15497.413384993311},{"$f":"X18+X18*$J4","v":20146.637400491305},{"$f":"Y18+Y18*$J4","v":26190.628620638698},{"$f":"Z18+Z18*$K4","v":31428.754344766436},{"$f":"AA18+AA18*$K4","v":37714.50521371972},{"$f":"AB18+AB18*$K4","v":45257.406256463662},{"$f":"AC18+AC18*$L4","v":58834.628133402759},{"$f":"AD18+AD18*$L4","v":76485.016573423578},{"$f":"AE18+AE18*$L4","v":99430.521545450654},{"$f":"AF18+AF18*$M4","v":139202.73016363091},{"$f":"AG18+AG18*$M4","v":194883.82222908328},{"$f":"AH18+AH18*$M4","v":272837.3511207166},{"$f":"AI18+AI18*$N4","v":354688.55645693158},{"$f":"AJ18+AJ18*$N4","v":461095.12339401105},{"$f":"AK18+AK18*$N4","v":599423.66041221435}]
[]
[]
["Month One-off Revenue"]
[null,"New MooR",{"$f":"C18*C17","v":4200},5040,6048,8985.6,11681.280000000002,15185.664000000001,18602.438400000003,26043.413760000007,36460.779264000012,67712.875776000015,88026.73850880003,114434.76006144003,{"$f":"O18*O17","v":96125.198451609627},115350.23814193155,138420.28577031786,205652.9960016151,267348.89480209962,347553.56324272952,425753.11497234367,596054.36096128123,834476.10534579377,1549741.3384993311,2014663.7400491305,2619062.8620638698,2200012.8041336504,2640015.3649603804,3168018.4379524565,4706770.2506722212,6118801.3258738862,7954441.7236360526,9744191.1114541646,13641867.55603583,19098614.578450162,35468855.645693161,46109512.339401104,59942366.041221432]
[null,"Last MooR",{"$f":"B9","v":3500},{"$f":"C22","v":4200},5040,6048,8985.6,11681.280000000002,15185.664000000001,18602.438400000003,26043.413760000007,36460.779264000012,67712.875776000015,88026.73850880003,114434.76006144003,{"$f":"O22","v":96125.198451609627},{"$f":"P22","v":115350.23814193155},{"$f":"Q22","v":138420.28577031786},{"$f":"R22","v":205652.9960016151},{"$f":"S22","v":267348.89480209962},{"$f":"T22","v":347553.56324272952},{"$f":"U22","v":425753.11497234367},{"$f":"V22","v":596054.36096128123},{"$f":"W22","v":834476.10534579377},{"$f":"X22","v":1549741.3384993311},{"$f":"Y22","v":2014663.7400491305},2619062.8620638698,{"$f":"AA22","v":2200012.8041336504},{"$f":"AB22","v":2640015.3649603804},{"$f":"AC22","v":3168018.4379524565},{"$f":"AD22","v":4706770.2506722212},{"$f":"AE22","v":6118801.3258738862},{"$f":"AF22","v":7954441.7236360526},{"$f":"AG22","v":9744191.1114541646},{"$f":"AH22","v":13641867.55603583},{"$f":"AI22","v":19098614.578450162},{"$f":"AJ22","v":35468855.645693161},{"$f":"AK22","v":46109512.339401104}]
[null,"increase of MooR",{"$f":"C22-C23","v":700},840,1008,2937.6000000000004,2695.6800000000021,3504.3839999999982,3416.7744000000021,7440.975360000004,10417.365504000005,31252.096512000004,20313.862732800015,26408.021552639999,{"$f":"O22-O23","v":-18309.561609830402},19225.039690321923,23070.04762838631,67232.710231297242,61695.898800484516,80204.668440629903,78199.551729614148,170301.24598893756,238421.74438451254,715265.23315353738,464922.40154979937,604399.12201473932,-419050.05793021945,440002.56082672998,528003.07299207617,1538751.8127197647,1412031.0752016651,1835640.3977621663,1789749.387818112,3897676.4445816651,5456747.0224143323,16370241.067242999,10640656.693707943,13832853.701820329]
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[null,"MooR Growth rate",{"$f":"C24/C25","v":0.16666666666666666},0.16666666666666666,0.16666666666666666,0.32692307692307693,0.23076923076923089,0.23076923076923064,0.18367346938775519,0.28571428571428581,0.28571428571428575,0.46153846153846151,0.23076923076923087,0.2307692307692307,{"$f":"O24/O25","v":-0.19047619047619044},0.16666666666666666,0.16666666666666666,0.32692307692307693,0.23076923076923073,0.23076923076923081,0.18367346938775511,0.28571428571428581,0.28571428571428575,0.46153846153846151,0.23076923076923078,0.23076923076923081,-0.19047619047619063,0.16666666666666663,0.16666666666666669,0.32692307692307693,0.23076923076923062,0.23076923076923081,0.18367346938775511,0.2857142857142857,0.28571428571428575,0.46153846153846156,0.23076923076923067,0.23076923076923075]
[null,"Payment Processing cost",{"$f":"C25*0.03","v":126},151.19999999999999,181.44,269.56799999999998,350.43840000000006,455.56992000000002,558.07315200000005,781.30241280000018,1093.8233779200002,2031.3862732800003,2640.8021552640007,3433.0428018432008,{"$f":"O25*0.03","v":2883.7559535482887},3460.5071442579465,4152.6085731095354,6169.5898800484529,8020.4668440629885,10426.606897281885,12772.59344917031,17881.630828838435,25034.283160373812,46492.240154979932,60439.912201473911,78571.885861916089,66000.384124009506,79200.460948811407,95040.553138573698,141203.10752016664,183564.03977621658,238633.25170908158,292325.73334362492,409256.02668107487,572958.43735350482,1064065.6693707947,1383285.3701820332,1798270.9812366429]
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[]
[null,"Accumulated net MooR",{"$f":"C28","v":4074},{"$f":"C30+D28","v":8962.7999999999993},{"$f":"D30+E28","v":14829.36},23545.392,34876.2336,49606.327680000002,67650.692928000004,92912.804275200004,128279.76016128002,193961.24966400003,279347.18601753609,390348.90327713289,483590.34577519423,595480.07677286782,729747.7539700761,929231.16009164276,1188559.5880496793,1525686.5443951269,1938667.0659183003,2516839.7960507432,3326281.6182361632,4829530.7165805139,6783754.5444281707,9324245.520630125,11458257.940639766,14019072.844651334,17092050.729465216,21657617.872617271,27592855.158714943,35308663.630641915,44760529.00875245,57993140.538107201,76518796.679203868,110923586.65552624,155649813.62474531,213793908.68473011]
[]
["COSTS  OF GOOD SOLD 1"]
[]
["Cost of goods sold per transaction"]
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[null,"Accumulated cost of Good Sold",{"$f":"C43","v":2814},{"$f":"C45+D43","v":6190.8},{"$f":"D45+E43","v":10242.960000000001},16263.312000000002,24089.769600000003,34264.164480000007,46727.798208000007,64176.885427200017,88605.607534080016,133973.23430400004,192951.14910489606,269622.43834606087,334026.32130863931,411310.98086373345,504052.57232984639,641840.0796509285,820963.83916833531,1053824.7265409641,1339079.3135724345,1738435.7354164929,2297534.7259981744,3335861.4227927262,4685686.1286256434,6440458.2462084368,7914466.8249779828,9683277.119501438,11805849.472929584,14959385.540879972,19058982.429215476,24388458.384051632,30917066.428725921,40057117.691269927,52853189.458831534,76617322.741445944,107510696.00884469,147672081.25646305]
[]
[null,null,"Year 1",null,null,null,null,null,null,null,null,null,null,null,"Year 1",null,null,null,null,null,null,null,null,null,null,null,"Year 1"]
["Month N",null,1,2,3,4,5,6,7,8,9,10,11,12,1,2,3,4,5,6,7,8,9,10,11,12,1,2,3,4,5,6,7,8,9,10,11,12]
["REVENUE STREAM 2: ONE OFF"]
[]
["Revenue & customer Growth"]
[null,{"$f":"B5","v":"Average consumable price"},{"$f":"$C5","v":100},{"$f":"$C5","v":100},100,{"$f":"$D5","v":100},{"$f":"$D5","v":100},100,{"$f":"$E5","v":100},{"$f":"$E5","v":100},100,{"$f":"$F5","v":100},{"$f":"$F5","v":100},100,{"$f":"$G5","v":100},{"$f":"$G5","v":100},{"$f":"$G5","v":100},{"$f":"$H5","v":100},{"$f":"$H5","v":100},{"$f":"$H5","v":100},{"$f":"$I5","v":100},{"$f":"$I5","v":100},{"$f":"$I5","v":100},{"$f":"$J5","v":100},{"$f":"$J5","v":100},{"$f":"$J5","v":100},{"$f":"$K5","v":100},{"$f":"$K5","v":100},{"$f":"$K5","v":100},{"$f":"$L5","v":100},{"$f":"$L5","v":100},{"$f":"$L5","v":100},{"$f":"$M5","v":100},{"$f":"$M5","v":100},{"$f":"$M5","v":100},{"$f":"$N5","v":100},{"$f":"$N5","v":100},{"$f":"$N5","v":100}]
[null,"Transactions/month",{"$f":"B10+B10*C6","v":60},{"$f":"C53+C53*$C6","v":72},{"$f":"D53+D53*$C6","v":86.4},{"$f":"E53+E53*$D6","v":112.32000000000001},{"$f":"F53+F53*$D6","v":146.01600000000002},{"$f":"G53+G53*$D6","v":189.82080000000002},{"$f":"H53+H53*$E6","v":265.74912000000006},{"$f":"I53+I53*$E6","v":372.04876800000011},{"$f":"J53+J53*$E6","v":520.8682752000002},{"$f":"K53+K53*$F6","v":677.12875776000021},{"$f":"L53+L53*$F6","v":880.26738508800031},{"$f":"M53+M53*$F6","v":1144.3476006144003},{"$f":"N53+N53*$G6","v":1373.2171207372803},{"$f":"O53+O53*$G6","v":1647.8605448847363},{"$f":"P53+P53*$G6","v":1977.4326538616835},{"$f":"Q53+Q53*$H6","v":2570.6624500201888},{"$f":"R53+R53*$H6","v":3341.8611850262455},{"$f":"S53+S53*$H6","v":4344.4195405341188},{"$f":"T53+T53*$I6","v":6082.1873567477669},{"$f":"U53+U53*$I6","v":8515.062299446874},{"$f":"V53+V53*$I6","v":11921.087219225625},{"$f":"W53+W53*$J6","v":15497.413384993311},{"$f":"X53+X53*$J6","v":20146.637400491305},{"$f":"Y53+Y53*$J6","v":26190.628620638698},{"$f":"Z53+Z53*$K6","v":31428.754344766436},{"$f":"AA53+AA53*$K6","v":37714.50521371972},{"$f":"AB53+AB53*$K6","v":45257.406256463662},{"$f":"AC53+AC53*$L6","v":58834.628133402759},{"$f":"AD53+AD53*$L6","v":76485.016573423578},{"$f":"AE53+AE53*$L6","v":99430.521545450654},{"$f":"AF53+AF53*$M6","v":139202.73016363091},{"$f":"AG53+AG53*$M6","v":194883.82222908328},{"$f":"AH53+AH53*$M6","v":272837.3511207166},{"$f":"AI53+AI53*$N6","v":354688.55645693158},{"$f":"AJ53+AJ53*$N6","v":461095.12339401105},{"$f":"AK53+AK53*$N6","v":599423.66041221435}]
[]
[]
["Month One-off Revenue"]
[null,"New MooR",{"$f":"C53*C52","v":6000},7200,8640,11232,14601.600000000002,18982.080000000002,26574.912000000008,37204.876800000013,52086.827520000021,67712.875776000015,88026.73850880003,114434.76006144003,{"$f":"O53*O52","v":137321.71207372803},164786.05448847363,197743.26538616835,257066.24500201887,334186.11850262457,434441.9540534119,608218.73567477672,851506.22994468745,1192108.7219225625,1549741.3384993311,2014663.7400491305,2619062.8620638698,3142875.4344766438,3771450.5213719718,4525740.6256463658,5883462.8133402755,7648501.6573423576,9943052.154545065,13920273.016363092,19488382.222908329,27283735.112071659,35468855.645693161,46109512.339401104,59942366.041221432]
[null,"Last MooR",{"$f":"B11","v":5000},{"$f":"C57","v":6000},{"$f":"D57","v":7200},{"$f":"E57","v":8640},{"$f":"F57","v":11232},{"$f":"G57","v":14601.600000000002},{"$f":"H57","v":18982.080000000002},{"$f":"I57","v":26574.912000000008},{"$f":"J57","v":37204.876800000013},{"$f":"K57","v":52086.827520000021},{"$f":"L57","v":67712.875776000015},{"$f":"M57","v":88026.73850880003},114434.76006144003,{"$f":"O57","v":137321.71207372803},{"$f":"P57","v":164786.05448847363},{"$f":"Q57","v":197743.26538616835},{"$f":"R57","v":257066.24500201887},{"$f":"S57","v":334186.11850262457},{"$f":"T57","v":434441.9540534119},{"$f":"U57","v":608218.73567477672},{"$f":"V57","v":851506.22994468745},{"$f":"W57","v":1192108.7219225625},{"$f":"X57","v":1549741.3384993311},{"$f":"Y57","v":2014663.7400491305},{"$f":"Z11","v":0},{"$f":"AA57","v":3142875.4344766438},{"$f":"AB57","v":3771450.5213719718},{"$f":"AC57","v":4525740.6256463658},{"$f":"AD57","v":5883462.8133402755},{"$f":"AE57","v":7648501.6573423576},{"$f":"AF57","v":9943052.154545065},{"$f":"AG57","v":13920273.016363092},{"$f":"AH57","v":19488382.222908329},{"$f":"AI57","v":27283735.112071659},{"$f":"AJ57","v":35468855.645693161},{"$f":"AK57","v":46109512.339401104}]
[null,"increase of MooR",{"$f":"C57-C58","v":1000},1200,1440,2592,3369.6000000000022,4380.4799999999996,7592.8320000000058,10629.964800000005,14881.950720000008,15626.048255999995,20313.862732800015,26408.021552639999,{"$f":"O57-O58","v":22886.952012288006},27464.342414745595,32957.21089769472,59322.97961585052,77119.873500605696,100255.83555078733,173776.78162136482,243287.49426991073,340602.491977875,357632.61657676869,464922.40154979937,604399.12201473932,3142875.4344766438,628575.08689532802,754290.10427439399,1357722.1876939097,1765038.844002082,2294550.4972027075,3977220.8618180268,5568109.2065452375,7795352.8891633302,8185120.5336215012,10640656.693707943,13832853.701820329]
[null,"Gross MooR",{"$f":"C57","v":6000},7200,8640,11232,14601.600000000002,18982.080000000002,26574.912000000008,37204.876800000013,52086.827520000021,67712.875776000015,88026.73850880003,114434.76006144003,{"$f":"O57","v":137321.71207372803},164786.05448847363,197743.26538616835,257066.24500201887,334186.11850262457,434441.9540534119,608218.73567477672,851506.22994468745,1192108.7219225625,1549741.3384993311,2014663.7400491305,2619062.8620638698,3142875.4344766438,3771450.5213719718,4525740.6256463658,5883462.8133402755,7648501.6573423576,9943052.154545065,13920273.016363092,19488382.222908329,27283735.112071659,35468855.645693161,46109512.339401104,59942366.041221432]
[null,"MooR Growth rate",{"$f":"C59/C60","v":0.16666666666666666},0.16666666666666666,0.16666666666666666,0.23076923076923078,0.23076923076923089,0.23076923076923073,0.28571428571428586,0.28571428571428575,0.28571428571428575,0.23076923076923064,0.23076923076923087,0.2307692307692307,{"$f":"O59/O60","v":0.16666666666666666},0.1666666666666666,0.16666666666666663,0.23076923076923081,0.23076923076923084,0.2307692307692307,0.28571428571428581,0.28571428571428575,0.28571428571428575,0.23076923076923075,0.23076923076923078,0.23076923076923081,1,0.16666666666666649,0.1666666666666666,0.23076923076923078,0.2307692307692307,0.23076923076923078,0.28571428571428575,0.28571428571428575,0.2857142857142857,0.23076923076923084,0.23076923076923067,0.23076923076923075]
[null,"Payment Processing cost",{"$f":"C60*0.03","v":180},216,259.2,336.96,438.04800000000006,569.4624,797.24736000000019,1116.1463040000003,1562.6048256000006,2031.3862732800003,2640.8021552640007,3433.0428018432008,{"$f":"O60*0.03","v":4119.6513622118409},4943.5816346542088,5932.29796158505,7711.9873500605654,10025.583555078736,13033.258621602357,18246.562070243301,25545.186898340624,35763.261657676871,46492.240154979932,60439.912201473911,78571.885861916089,94286.263034299307,113143.51564115915,135772.21876939098,176503.88440020825,229455.0497202707,298291.56463635195,417608.19049089274,584651.46668724983,818512.05336214975,1064065.6693707947,1383285.3701820332,1798270.9812366429]
[null,"Net MooR",{"$f":"C60-C62","v":5820},6984,8380.7999999999993,10895.04,14163.552000000001,18412.617600000001,25777.664640000006,36088.730496000011,50524.222694400021,65681.489502720011,85385.936353536032,111001.71725959683,{"$f":"O60-O62","v":133202.06071151618},159842.47285381943,191810.9674245833,249354.25765195829,324160.53494754585,421408.69543180952,589972.17360453343,825961.04304634687,1156345.4602648856,1503249.0983443512,1954223.8278476566,2540490.9762019538,3048589.1714423443,3658307.0057308124,4389968.4068769747,5706958.9289400671,7419046.607622087,9644760.5899087135,13502664.8258722,18903730.756221078,26465223.05870951,34404789.976322368,44726226.969219074,58144095.059984788]
[]
[null,"Accumulated net MooR",{"$f":"C63","v":5820},{"$f":"C65+D63","v":12804},{"$f":"D65+E63","v":21184.799999999999},32079.84,46243.392,64656.009600000005,90433.674240000008,126522.40473600003,177046.62743040005,242728.11693312007,328114.0532866561,439115.77054625296,572317.83125776914,732160.30411158851,923971.27153617179,1173325.5291881301,1497486.0641356758,1918894.7595674852,2508866.9331720187,3334827.9762183656,4491173.4364832509,5994422.5348276021,7948646.3626752589,10489137.338877212,13537726.510319557,17196033.516050369,21586001.922927342,27292960.851867408,34712007.459489495,44356768.049398206,57859432.875270404,76763163.631491482,103228386.69020098,137633176.66652334,182359403.63574243,240503498.69572723]
[]
["COSTS  OF GOOD SOLD 2"]
[]
["Cost of goods sold per transaction"]
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[null,"Maintenance cost",{"$f":"C$52*COST_Hypothesis!$F9*C$53","v":300},{"$f":"D$52*COST_Hypothesis!$F9*D$53","v":360},{"$f":"E$52*COST_Hypothesis!$F9*E$53","v":432},{"$f":"F$52*COST_Hypothesis!$F9*F$53","v":561.6},{"$f":"G$52*COST_Hypothesis!$F9*G$53","v":730.08000000000015},{"$f":"H$52*COST_Hypothesis!$F9*H$53","v":949.10400000000004},{"$f":"I$52*COST_Hypothesis!$F9*I$53","v":1328.7456000000002},{"$f":"J$52*COST_Hypothesis!$F9*J$53","v":1860.2438400000005},{"$f":"K$52*COST_Hypothesis!$F9*K$53","v":2604.3413760000012},{"$f":"L$52*COST_Hypothesis!$F9*L$53","v":3385.6437888000009},{"$f":"M$52*COST_Hypothesis!$F9*M$53","v":4401.3369254400013},{"$f":"N$52*COST_Hypothesis!$F9*N$53","v":5721.7380030720014},{"$f":"O$52*COST_Hypothesis!$F9*O$53","v":6866.0856036864016},{"$f":"P$52*COST_Hypothesis!$F9*P$53","v":8239.3027244236819},{"$f":"Q$52*COST_Hypothesis!$F9*Q$53","v":9887.1632693084175},{"$f":"R$52*COST_Hypothesis!$F9*R$53","v":12853.312250100944},{"$f":"S$52*COST_Hypothesis!$F9*S$53","v":16709.305925131226},{"$f":"T$52*COST_Hypothesis!$F9*T$53","v":21722.097702670595},{"$f":"U$52*COST_Hypothesis!$F9*U$53","v":30410.936783738834},{"$f":"V$52*COST_Hypothesis!$F9*V$53","v":42575.311497234368},{"$f":"W$52*COST_Hypothesis!$F9*W$53","v":59605.43609612812},{"$f":"X$52*COST_Hypothesis!$F9*X$53","v":77487.066924966552},{"$f":"Y$52*COST_Hypothesis!$F9*Y$53","v":100733.18700245653},{"$f":"Z$52*COST_Hypothesis!$F9*Z$53","v":130953.14310319349},{"$f":"AA$52*COST_Hypothesis!$F9*AA$53","v":157143.77172383218},{"$f":"AB$52*COST_Hypothesis!$F9*AB$53","v":188572.52606859861},{"$f":"AC$52*COST_Hypothesis!$F9*AC$53","v":226287.03128231832},{"$f":"AD$52*COST_Hypothesis!$F9*AD$53","v":294173.14066701382},{"$f":"AE$52*COST_Hypothesis!$F9*AE$53","v":382425.08286711789},{"$f":"AF$52*COST_Hypothesis!$F9*AF$53","v":497152.60772725329},{"$f":"AG$52*COST_Hypothesis!$F9*AG$53","v":696013.65081815457},{"$f":"AH$52*COST_Hypothesis!$F9*AH$53","v":974419.11114541639},{"$f":"AI$52*COST_Hypothesis!$F9*AI$53","v":1364186.7556035831},{"$f":"AJ$52*COST_Hypothesis!$F9*AJ$53","v":1773442.7822846579},{"$f":"AK$52*COST_Hypothesis!$F9*AK$53","v":2305475.6169700553},{"$f":"AL$52*COST_Hypothesis!$F9*AL$53","v":2997118.3020610716}]
[null,"Hosting cost",{"$f":"C$52*COST_Hypothesis!$F10*C$53","v":300},{"$f":"D$52*COST_Hypothesis!$F10*D$53","v":360},{"$f":"E$52*COST_Hypothesis!$F10*E$53","v":432},{"$f":"F$52*COST_Hypothesis!$F10*F$53","v":561.6},{"$f":"G$52*COST_Hypothesis!$F10*G$53","v":730.08000000000015},{"$f":"H$52*COST_Hypothesis!$F10*H$53","v":949.10400000000004},{"$f":"I$52*COST_Hypothesis!$F10*I$53","v":1328.7456000000002},{"$f":"J$52*COST_Hypothesis!$F10*J$53","v":1860.2438400000005},{"$f":"K$52*COST_Hypothesis!$F10*K$53","v":2604.3413760000012},{"$f":"L$52*COST_Hypothesis!$F10*L$53","v":3385.6437888000009},{"$f":"M$52*COST_Hypothesis!$F10*M$53","v":4401.3369254400013},{"$f":"N$52*COST_Hypothesis!$F10*N$53","v":5721.7380030720014},{"$f":"O$52*COST_Hypothesis!$F10*O$53","v":6866.0856036864016},{"$f":"P$52*COST_Hypothesis!$F10*P$53","v":8239.3027244236819},{"$f":"Q$52*COST_Hypothesis!$F10*Q$53","v":9887.1632693084175},{"$f":"R$52*COST_Hypothesis!$F10*R$53","v":12853.312250100944},{"$f":"S$52*COST_Hypothesis!$F10*S$53","v":16709.305925131226},{"$f":"T$52*COST_Hypothesis!$F10*T$53","v":21722.097702670595},{"$f":"U$52*COST_Hypothesis!$F10*U$53","v":30410.936783738834},{"$f":"V$52*COST_Hypothesis!$F10*V$53","v":42575.311497234368},{"$f":"W$52*COST_Hypothesis!$F10*W$53","v":59605.43609612812},{"$f":"X$52*COST_Hypothesis!$F10*X$53","v":77487.066924966552},{"$f":"Y$52*COST_Hypothesis!$F10*Y$53","v":100733.18700245653},{"$f":"Z$52*COST_Hypothesis!$F10*Z$53","v":130953.14310319349},{"$f":"AA$52*COST_Hypothesis!$F10*AA$53","v":157143.77172383218},{"$f":"AB$52*COST_Hypothesis!$F10*AB$53","v":188572.52606859861},{"$f":"AC$52*COST_Hypothesis!$F10*AC$53","v":226287.03128231832},{"$f":"AD$52*COST_Hypothesis!$F10*AD$53","v":294173.14066701382},{"$f":"AE$52*COST_Hypothesis!$F10*AE$53","v":382425.08286711789},{"$f":"AF$52*COST_Hypothesis!$F10*AF$53","v":497152.60772725329},{"$f":"AG$52*COST_Hypothesis!$F10*AG$53","v":696013.65081815457},{"$f":"AH$52*COST_Hypothesis!$F10*AH$53","v":974419.11114541639},{"$f":"AI$52*COST_Hypothesis!$F10*AI$53","v":1364186.7556035831},{"$f":"AJ$52*COST_Hypothesis!$F10*AJ$53","v":1773442.7822846579},{"$f":"AK$52*COST_Hypothesis!$F10*AK$53","v":2305475.6169700553},{"$f":"AL$52*COST_Hypothesis!$F10*AL$53","v":2997118.3020610716}]
[null,"Total cost of Good Sold",{"$f":"SUM(C70:C77)","v":1920},2304,2764.8,3594.24,4672.5120000000015,6074.2656000000006,8503.971840000002,11905.560576000003,16667.784806400006,21668.120248320007,28168.55632281601,36619.123219660818,{"$f":"SUM(O70:O77)","v":43942.947863592963},52731.537436311562,63277.844923573874,82261.198400646055,106939.55792083984,139021.4252970918,194629.99541592854,272481.99358229997,381474.79101521999,495917.22831978591,644692.39681572176,838100.11586043832,1005720.1390325259,1206864.166839031,1448237.0002068372,1882708.1002688885,2447520.5303495545,3181776.6894544209,4454487.3652361892,6236282.3113306649,8730795.2358629312,11350033.80662181,14755043.948608354,19181557.133190859]
[]
[null,"Accumulated cost of good sold",{"$f":"C78","v":1920},{"$f":"C80+D78","v":4224},{"$f":"D80+E78","v":6988.8},10583.04,15255.552000000003,21329.817600000002,29833.789440000004,41739.350016000011,58407.134822400018,80075.255070720028,108243.81139353605,144862.93461319688,188805.88247678985,241537.41991310142,304815.26483667531,387076.46323732135,494016.02115816122,633037.44645525306,827667.4418711816,1100149.4354534815,1481624.2264687014,1977541.4547884874,2622233.8516042093,3460333.9674646477,4466054.1064971741,5672918.2733362056,7121155.2735430431,9003863.3738119323,11451383.904161487,14633160.593615908,19087647.958852097,25323930.270182762,34054725.506045692,45404759.312667504,60159803.261275858,79341360.394466713]
[]
["PROFIT & LOSS"]
[]
["Revenue"]
[null,"Gross MooR 1+2",{"$f":"C25+C60","v":10200},12240,14688,20217.599999999999,26282.880000000005,34167.744000000006,45177.35040000001,63248.290560000023,88547.606784000032,135425.75155200003,176053.47701760006,228869.52012288006,{"$f":"O25+O60","v":233446.91052533768},280136.29263040517,336163.55115648621,462719.24100363394,601535.01330472413,781995.51729614148,1033971.8506471204,1447560.5909059686,2026584.8272683562,3099482.6769986623,4029327.480098261,5238125.7241277397,5342888.2386102937,6411465.8863323517,7693759.0635988228,10590233.064012498,13767302.983216245,17897493.878181119,23664464.127817258,33130249.778944157,46382349.690521821,70937711.291386321,92219024.678802207,119884732.08244286]
["Costs of Good sold"]
[null,"Total costs of Good Sold 1+2",{"$f":"C43+C78","v":4734},5680.8,6816.9600000000009,9614.5920000000006,12498.969600000002,16248.660480000002,20967.605568000006,29354.64779520001,41096.506913280013,67035.747018240028,87146.471123712035,113290.41246082562,{"$f":"O43+O78","v":108346.8308261714},130016.19699140568,156019.43638968683,220048.70572172815,286063.31743824657,371882.31266972056,479884.58244739886,671838.41542635835,940573.78159690171,1534243.9251143378,1994517.1026486391,2592872.2334432313,2479728.7178020719,2975674.4613624858,3570809.3536349833,5036244.1682192767,6547117.4186850581,8511252.6442905758,10983095.40991048,15376333.573874671,21526867.00342454,35114167.089236222,45648417.216007099,59342942.380809218]
["Gross Profit"]
[null,"Gross Profit",{"$f":"C85-C87","v":5466},{"$f":"D85-D87","v":6559.2},{"$f":"E85-E87","v":7871.0399999999991},10603.007999999998,13783.910400000002,17919.083520000004,24209.744832000004,33893.64276480001,47451.09987072002,68390.004533760002,88907.005893888025,115579.10766205443,{"$f":"O85-O87","v":125100.07969916628},{"$f":"P85-P87","v":150120.09563899948},{"$f":"Q85-Q87","v":180144.11476679938},242670.53528190579,315471.69586647756,410113.20462642092,554087.26819972158,775722.17547961022,1086011.0456714546,1565238.7518843245,2034810.3774496219,2645253.4906845083,{"$f":"AA85-AA87","v":2863159.5208082218},{"$f":"AB85-AB87","v":3435791.4249698659},{"$f":"AC85-AC87","v":4122949.7099638395},5553988.895793221,7220185.5645311866,9386241.2338905428,12681368.717906779,17753916.205069486,24855482.687097281,35823544.202150099,46570607.462795109,60541789.701633647]
[null,"% margin",{"$f":"1-C87/C85","v":0.53588235294117648},{"$f":"1-D87/D85","v":0.53588235294117648},0.53588235294117648,0.52444444444444438,0.52444444444444449,0.52444444444444449,0.53588235294117648,0.53588235294117648,0.53588235294117648,0.50499999999999989,0.50499999999999989,0.505,{"$f":"1-O87/O85","v":0.53588235294117659},{"$f":"1-P87/P85","v":0.53588235294117648},0.53588235294117648,0.52444444444444449,0.52444444444444449,0.52444444444444449,0.53588235294117648,0.53588235294117648,0.53588235294117648,0.505,0.505,0.50499999999999989,{"$f":"1-AA87/AA85","v":0.53588235294117648},{"$f":"1-AB87/AB85","v":0.53588235294117648},0.53588235294117648,0.52444444444444449,0.52444444444444449,0.52444444444444449,0.53588235294117648,0.53588235294117648,0.53588235294117648,0.50500000000000012,0.50499999999999989,0.505]
["Operating Expenses"]
["(acquisition cost, intermediation cost)","Sales & Marketing",{"$f":"COST_Hypothesis!E15+COST_Hypothesis!E16+COST_Hypothesis!F15+COST_Hypothesis!F16","v":41000},{"$f":"C92","v":41000},{"$f":"D92","v":41000},41000,41000,41000,41000,41000,41000,41000,41000,41000,41000,{"$f":"O92","v":41000},{"$f":"P92","v":41000},{"$f":"Q92","v":41000},{"$f":"R92","v":41000},{"$f":"S92","v":41000},{"$f":"T92","v":41000},{"$f":"U92","v":41000},{"$f":"V92","v":41000},{"$f":"W92","v":41000},{"$f":"X92","v":41000},{"$f":"Y92","v":41000},41000,{"$f":"AA92","v":41000},{"$f":"AB92","v":41000},{"$f":"AC92","v":41000},{"$f":"AD92","v":41000},{"$f":"AE92","v":41000},{"$f":"AF92","v":41000},{"$f":"AG92","v":41000},{"$f":"AH92","v":41000},{"$f":"AI92","v":41000},{"$f":"AJ92","v":41000},{"$f":"AK92","v":41000}]
[null,"% of Revenues",{"$f":"C92/C85","v":4.0196078431372548},{"$f":"D92/D85","v":3.3496732026143792},2.7913943355119826,2.0279360557138335,1.559950812087564,1.1999621631442801,0.90753440910071592,0.64823886364336836,0.46302775974526317,0.30274891983344132,0.23288378448726255,0.17914137268250965,{"$f":"O92/O85","v":0.17562879674755846},{"$f":"P92/P85","v":0.14635733062296541},0.12196444218580452,8.860664603242209E-2,6.815895848647853E-2,5.2429968066521934E-2,3.9652917025100626E-2,2.8323512160786161E-2,2.0231080114847255E-2,1.3228013921246283E-2,1.0175395324035602E-2,7.8272271723350776E-3,{"$f":"AA92/AA85","v":7.6737521297402739E-3},{"$f":"AB92/AB85","v":6.394793441450229E-3},5.3289945345418571E-3,3.8714917558637417E-3,2.978070581433648E-3,2.2908235241797291E-3,1.7325556065224841E-3,1.2375397189446316E-3,8.8395694210330832E-4,5.7797184675985542E-4,4.4459372827681192E-4,3.4199517559754762E-4]
[]
["(updating costs, development cost)","Research & Development",{"$f":"COST_Hypothesis!E17+COST_Hypothesis!E18+COST_Hypothesis!F17+COST_Hypothesis!F18","v":41000},{"$f":"C95","v":41000},{"$f":"D95","v":41000},41000,41000,41000,41000,41000,41000,41000,41000,41000,41000,{"$f":"O95","v":41000},{"$f":"P95","v":41000},{"$f":"Q95","v":41000},{"$f":"R95","v":41000},{"$f":"S95","v":41000},{"$f":"T95","v":41000},{"$f":"U95","v":41000},{"$f":"V95","v":41000},{"$f":"W95","v":41000},{"$f":"X95","v":41000},{"$f":"Y95","v":41000},41000,{"$f":"AA95","v":41000},{"$f":"AB95","v":41000},{"$f":"AC95","v":41000},{"$f":"AD95","v":41000},{"$f":"AE95","v":41000},{"$f":"AF95","v":41000},{"$f":"AG95","v":41000},{"$f":"AH95","v":41000},{"$f":"AI95","v":41000},{"$f":"AJ95","v":41000},{"$f":"AK95","v":41000}]
[null,"% of Revenues",{"$f":"C95/C85","v":4.0196078431372548},{"$f":"D95/D85","v":3.3496732026143792},2.7913943355119826,2.0279360557138335,1.559950812087564,1.1999621631442801,0.90753440910071592,0.64823886364336836,0.46302775974526317,0.30274891983344132,0.23288378448726255,0.17914137268250965,{"$f":"O95/O85","v":0.17562879674755846},{"$f":"P95/P85","v":0.14635733062296541},0.12196444218580452,8.860664603242209E-2,6.815895848647853E-2,5.2429968066521934E-2,3.9652917025100626E-2,2.8323512160786161E-2,2.0231080114847255E-2,1.3228013921246283E-2,1.0175395324035602E-2,7.8272271723350776E-3,{"$f":"AA95/AA85","v":7.6737521297402739E-3},{"$f":"AB95/AB85","v":6.394793441450229E-3},5.3289945345418571E-3,3.8714917558637417E-3,2.978070581433648E-3,2.2908235241797291E-3,1.7325556065224841E-3,1.2375397189446316E-3,8.8395694210330832E-4,5.7797184675985542E-4,4.4459372827681192E-4,3.4199517559754762E-4]
[]
["(running cost)","General & Administrative",{"$f":"COST_Hypothesis!E14+COST_Hypothesis!F14","v":20500},{"$f":"C98","v":20500},{"$f":"D98","v":20500},20500,20500,20500,20500,20500,20500,20500,20500,20500,20500,{"$f":"O98","v":20500},{"$f":"P98","v":20500},{"$f":"Q98","v":20500},{"$f":"R98","v":20500},{"$f":"S98","v":20500},{"$f":"T98","v":20500},{"$f":"U98","v":20500},{"$f":"V98","v":20500},{"$f":"W98","v":20500},{"$f":"X98","v":20500},{"$f":"Y98","v":20500},20500,{"$f":"AA98","v":20500},{"$f":"AB98","v":20500},{"$f":"AC98","v":20500},{"$f":"AD98","v":20500},{"$f":"AE98","v":20500},{"$f":"AF98","v":20500},{"$f":"AG98","v":20500},{"$f":"AH98","v":20500},{"$f":"AI98","v":20500},{"$f":"AJ98","v":20500},{"$f":"AK98","v":20500}]
[null,"% of Revenues",{"$f":"C98/C85","v":2.0098039215686274},{"$f":"D98/D85","v":1.6748366013071896},1.3956971677559913,1.0139680278569168,0.77997540604378202,0.59998108157214003,0.45376720455035796,0.32411943182168418,0.23151387987263158,0.15137445991672066,0.11644189224363127,8.9570686341254827E-2,{"$f":"O98/O85","v":8.7814398373779232E-2},{"$f":"P98/P85","v":7.3178665311482705E-2},6.0982221092902258E-2,4.4303323016211045E-2,3.4079479243239265E-2,2.6214984033260967E-2,1.9826458512550313E-2,1.416175608039308E-2,1.0115540057423628E-2,6.6140069606231413E-3,5.0876976620178012E-3,3.9136135861675388E-3,{"$f":"AA98/AA85","v":3.836876064870137E-3},{"$f":"AB98/AB85","v":3.1973967207251145E-3},2.6644972672709285E-3,1.9357458779318709E-3,1.489035290716824E-3,1.1454117620898646E-3,8.6627780326124207E-4,6.1876985947231582E-4,4.4197847105165416E-4,2.8898592337992771E-4,2.2229686413840596E-4,1.7099758779877381E-4]
["(payment process cost)","Payment Processing cost",{"$f":"C27+C62","v":306},367.2,440.64,606.52800000000002,788.48640000000012,1025.03232,1355.3205120000002,1897.4487168000005,2656.4282035200008,4062.7725465600006,5281.6043105280014,6866.0856036864016,{"$f":"O27+O62","v":7003.4073157601297},8404.0887789121552,10084.906534694586,13881.577230109018,18046.050399141724,23459.865518884242,31019.155519413609,43426.817727179063,60797.544818050679,92984.480309959865,120879.82440294782,157143.77172383218,160286.64715830883,192343.97658997055,230812.77190796466,317706.99192037492,413019.08949648729,536924.81634543347,709933.9238345176,993907.49336832471,1391470.4907156546,2128131.3387415893,2766570.7403640663,3596541.9624732859]
[null,"% of Revenues",{"$f":"C100/C85","v":0.03},{"$f":"D100/D85","v":0.03},0.03,3.0000000000000002E-2,0.03,2.9999999999999995E-2,0.03,2.9999999999999995E-2,0.03,0.03,0.03,0.03,{"$f":"O100/O85","v":0.03},{"$f":"P100/P85","v":3.0000000000000002E-2},0.03,0.03,3.0000000000000002E-2,0.03,0.03,3.0000000000000002E-2,2.9999999999999995E-2,0.03,0.03,0.03,{"$f":"AA100/AA85","v":3.0000000000000002E-2},{"$f":"AB100/AB85","v":0.03},0.03,0.03,2.9999999999999995E-2,2.9999999999999995E-2,2.9999999999999995E-2,0.03,0.03,2.9999999999999995E-2,3.0000000000000002E-2,0.03]
["Total costs",null,{"$f":"C87+C92+C95+C98+C100","v":107540},{"$f":"D87+D92+D95+D98+D100","v":108548},109757.59999999999,112721.12000000001,115787.45600000001,119773.6928,124822.92608,133752.09651199999,146252.93511679998,173598.51956480005,194928.07543424002,222656.49806451204,217850.23814193151,240920.28577031783,268604.34292438143,336430.28295183717,406609.3678373883,497842.17818860483,613403.73796681256,817765.23315353738,1103871.3264149523,1729728.4054242978,2217896.927051587,2852516.0051670633,2742515.3649603808,3270518.4379524565,3904122.125542948,5456451.160139652,7062636.5081815459,9150677.4606360085,11795529.333744997,16472741.067242995,23020837.494140193,37344798.427977815,48517487.956371166,63041984.343282506]
[null,"Earning Before Interest & Tax",{"$f":"C89-C92-C95-C98-C100","v":-97340},{"$f":"D89-D92-D95-D98-D100","v":-96308},-95069.599999999991,-92503.52,-89504.576000000001,-85605.948799999998,-79645.575680000009,-70503.805951999995,-57705.328332799982,-38172.768012799999,-18874.598416639976,6213.022058368032,{"$f":"O89-O92-O95-O98-O100","v":15596.672383406149},{"$f":"P89-P92-P95-P98-P100","v":39216.006860087327},67559.208232104793,126288.95805179677,194925.64546733582,284153.33910753665,420568.112680308,629795.35775243118,922713.50085340394,1369754.2715743645,1811430.553046674,2385609.7189606763,{"$f":"AA89-AA92-AA95-AA98-AA100","v":2600372.8736499129},{"$f":"AB89-AB92-AB95-AB98-AB100","v":3140947.4483798952},3789636.9380558748,5133781.9038728457,6704666.4750346988,8746816.41754511,11868934.794072261,16657508.711701162,23361512.196381629,33592912.863408506,43701536.722431041,56842747.739160359]

{"sheet":"Financial Model RECURRENT","index":5,"n_rows":65,"n_cols":38,"rows_kept":65,"cut":false,"hidden":false,"merged":[[9,26,9,37],[8,14,8,25],[9,2,9,13],[0,2,0,5],[0,6,0,9],[0,10,0,13],[9,14,9,25]]}
["Select your revenue model","KPI definition","Time evolution (Year 1)",null,null,null,"Time evolution (Year 2)",null,null,null,"Time evolution (Year 3)"]
["Subscription","KPI linked to the revenue model","Q1","Q2","Q3","Q4","Q1","Q2","Q3","Q4","Q1","Q2","Q3","Q4"]
["KPI 1",{"$f":"VLOOKUP(A$2,GROWTH_Hypothesis!B$1:O$25,9,0)","v":"Average fee"},70,70,70,70,75,75,75,75,80,80,80,80]
["KPI 2",{"$f":"VLOOKUP(A$2,GROWTH_Hypothesis!B$1:O$25,10,0)","v":"% Increase of new customers"},0.2,0.3,0.3,0.3,0.2,0.2,0.2,0.2,0.2,0.3,0.4,0.3]
["KPI 3",{"$f":"VLOOKUP(A$2,GROWTH_Hypothesis!B$1:O$25,11,0)","v":"% stops subscriptions"},0.04,0.03,0.03,0.02,0.04,0.03,0.03,0.02,0.04,0.03,0.03,0.02]
["KPI 4",{"$f":"VLOOKUP(A$2,GROWTH_Hypothesis!B$1:O$25,12,0)","v":0}]
["KPI 5",{"$f":"VLOOKUP(A$2,GROWTH_Hypothesis!B$1:O$25,13,0)","v":0}]
["Starting customers",10]
["Starting revenue",{"$f":"B8*C3","v":700}]
[null,null,"Year 1",null,null,null,null,null,null,null,null,null,null,null,"Year 2",null,null,null,null,null,null,null,null,null,null,null,"Year 3"]
["Month N",null,1,{"$f":"C11+1","v":2},{"$f":"D11+1","v":3},4,5,6,7,8,9,10,11,12,13,14,15,16,17,18,19,20,21,22,23,24,25,26,27,28,29,30,31,32,33,34,35,36]
["REVENUE STREAM RECURRENT"]
[]
["Revenue & customer Growth"]
[null,"Average revenue per new customer",{"$f":"$C3","v":70},{"$f":"$C3","v":70},70,{"$f":"$D3","v":70},{"$f":"$D3","v":70},70,{"$f":"$E3","v":70},{"$f":"$E3","v":70},{"$f":"$E3","v":70},{"$f":"$F3","v":70},{"$f":"$F3","v":70},{"$f":"$F3","v":70},{"$f":"$G3","v":75},{"$f":"$G3","v":75},{"$f":"$G3","v":75},{"$f":"$H3","v":75},{"$f":"$H3","v":75},{"$f":"$H3","v":75},{"$f":"$I3","v":75},{"$f":"$I3","v":75},{"$f":"$I3","v":75},{"$f":"$J3","v":75},{"$f":"$J3","v":75},{"$f":"$J3","v":75},{"$f":"$K3","v":80},{"$f":"$K3","v":80},{"$f":"$K3","v":80},{"$f":"$L3","v":80},{"$f":"$L3","v":80},{"$f":"$L3","v":80},{"$f":"$M3","v":80},{"$f":"$M3","v":80},{"$f":"$M3","v":80},{"$f":"$N3","v":80},{"$f":"$N3","v":80},{"$f":"$N3","v":80}]
[null,"New customers",{"$f":"B8+(B8*$C4)","v":12},{"$f":"C16+C16*$C4","v":14.4},{"$f":"D16+D16*$C4","v":17.28},{"$f":"E16+E16*$D4","v":22.464000000000002},{"$f":"F16+F16*$D4","v":29.203200000000002},37.964160000000007,{"$f":"H16+H16*$E4","v":49.353408000000009},{"$f":"I16+I16*$E4","v":64.159430400000005},{"$f":"J16+J16*$E4","v":83.407259520000011},{"$f":"K16+K16*$F4","v":108.42943737600001},{"$f":"L16+L16*$F4","v":140.95826858880002},{"$f":"M16+M16*$F4","v":183.24574916544003},{"$f":"N16+N16*$G4","v":219.89489899852805},{"$f":"O16+O16*$G4","v":263.87387879823365},{"$f":"P16+P16*$G4","v":316.64865455788038},{"$f":"Q16+Q16*$H4","v":379.97838546945644},{"$f":"R16+R16*$H4","v":455.97406256334773},{"$f":"S16+S16*$H4","v":547.16887507601723},{"$f":"T16+T16*$I4","v":656.60265009122065},{"$f":"U16+U16*$I4","v":787.92318010946474},{"$f":"V16+V16*$I4","v":945.50781613135769},{"$f":"W16+W16*$J4","v":1134.6093793576292},{"$f":"X16+X16*$J4","v":1361.531255229155},{"$f":"Y16+Y16*$J4","v":1633.837506274986},{"$f":"Z16+Z16*$K4","v":1960.6050075299831},{"$f":"AA16+AA16*$K4","v":2352.7260090359796},{"$f":"AB16+AB16*$K4","v":2823.2712108431756},{"$f":"AC16+AC16*$L4","v":3670.2525740961282},{"$f":"AD16+AD16*$L4","v":4771.3283463249663},{"$f":"AE16+AE16*$L4","v":6202.7268502224561},{"$f":"AF16+AF16*$M4","v":8683.8175903114388},{"$f":"AG16+AG16*$M4","v":12157.344626436014},{"$f":"AH16+AH16*$M4","v":17020.28247701042},{"$f":"AI16+AI16*$N4","v":22126.367220113545},{"$f":"AJ16+AJ16*$N4","v":28764.277386147609},{"$f":"AK16+AK16*$N4","v":37393.560601991892}]
[null,"Churn Rate",{"$f":"$C5","v":0.04},{"$f":"$C5","v":0.04},0.04,{"$f":"$D5","v":0.03},{"$f":"$D5","v":0.03},0.03,{"$f":"$E5","v":0.03},{"$f":"$E5","v":0.03},{"$f":"$E5","v":0.03},{"$f":"$F5","v":0.02},{"$f":"$F5","v":0.02},{"$f":"$F5","v":0.02},{"$f":"$G5","v":0.04},{"$f":"$G5","v":0.04},{"$f":"$G5","v":0.04},{"$f":"$H5","v":0.03},{"$f":"$H5","v":0.03},{"$f":"$H5","v":0.03},{"$f":"$I5","v":0.03},{"$f":"$I5","v":0.03},{"$f":"$I5","v":0.03},{"$f":"$J5","v":0.02},{"$f":"$J5","v":0.02},{"$f":"$J5","v":0.02},{"$f":"$K5","v":0.04},{"$f":"$K5","v":0.04},{"$f":"$K5","v":0.04},{"$f":"$L5","v":0.03},{"$f":"$L5","v":0.03},{"$f":"$L5","v":0.03},{"$f":"$M5","v":0.03},{"$f":"$M5","v":0.03},{"$f":"$M5","v":0.03},{"$f":"$N5","v":0.02},{"$f":"$N5","v":0.02},{"$f":"$N5","v":0.02}]
["Month Recurring Revenue"]
[null,"New MRR",{"$f":"C16*C15","v":840},1008,1209.6000000000001,1572.4800000000002,2044.2240000000002,2657.4912000000004,{"$f":"I16*I15","v":3454.7385600000007},4491.1601280000004,5838.5081664000008,{"$f":"L16*L15","v":7590.0606163200009},9867.078801216001,12827.202441580803,16492.117424889602,19790.540909867523,23748.649091841027,28498.378910209234,34198.054692251077,41037.665630701289,49245.19875684155,59094.238508209855,70913.086209851826,{"$f":"X16*X15","v":85095.703451822192},102114.84414218663,122537.81297062396,156848.40060239864,188218.08072287837,225861.69686745404,293620.20592769026,381706.26770599734,496218.14801779645,694705.40722491511,972587.57011488103,1361622.5981608336,1770109.3776090837,2301142.1908918088,2991484.8481593514]
[null,"Lost MRR",{"$f":"C21*C17","v":28},60.480000000000004,98.380800000000008,107.122176,151.08291072,207.87714339840002,{"$f":"I21*I17","v":281.36556509644799},376.5667549435546,500.00455613524804,{"$f":"L21*L17","v":440.10644296212712},583.10552642928462,768.78499192501897,2019.9066818362694,2598.7951115584028,3286.4649434907678,3078.7142320685834,3841.3041724128029,4752.0066880079503,5840.5764562887507,7142.7151253053344,8701.2608267924697,{"$f":"X21*X17","v":7045.0770588561682},8606.0895867154886,10476.264677824913,25434.991287361783,30691.52765996326,36992.589782479859,33410.515549409123,41216.806260757548,51431.490104114746,64775.089841525209,83672.999363026902,110340.43648558251,98585.93422389336,132016.40309159717,175398.91884760142]
[null,"MRR from last month",{"$f":"B9","v":700},{"$f":"C22","v":1512},{"$f":"D22","v":2459.52},{"$f":"E22","v":3570.7392},5036.0970240000006,6929.238113280001,9378.8521698816003,12552.225164785154,16666.818537841602,22005.322148106356,29155.276321464233,38439.249596250949,50497.667045906732,{"$f":"O22","v":64969.877788960068},{"$f":"P22","v":82161.62358726919},{"$f":"Q22","v":102623.80773561946},{"$f":"R22","v":128043.4724137601},{"$f":"S22","v":158400.22293359836},{"$f":"T22","v":194685.88187629171},{"$f":"U22","v":238090.50417684449},{"$f":"V22","v":290042.02755974903},{"$f":"W22","v":352253.85294280841},{"$f":"X22","v":430304.47933577443},{"$f":"Y22","v":523813.23389124562},635874.7821840446,{"$f":"AA22","v":767288.19149908144},{"$f":"AB22","v":924814.74456199654},{"$f":"AC22","v":1113683.8516469707},{"$f":"AD22","v":1373893.5420252518},{"$f":"AE22","v":1714383.0034704916},{"$f":"AF22","v":2159169.6613841737},{"$f":"AG22","v":2789099.9787675636},{"$f":"AH22","v":3678014.5495194173},{"$f":"AI22","v":4929296.711194668},{"$f":"AJ22","v":6600820.1545798583},{"$f":"AK22","v":8769945.9423800707}]
[null,"Gross MRR",{"$f":"C21+C19-C20","v":1512},2459.52,3570.7392,5036.0970240000006,6929.238113280001,9378.8521698816003,{"$f":"I21+I19-I20","v":12552.225164785154},16666.818537841602,22005.322148106356,{"$f":"L21+L19-L20","v":29155.276321464233},38439.249596250949,50497.667045906732,64969.877788960068,82161.62358726919,102623.80773561946,128043.4724137601,158400.22293359836,194685.88187629171,238090.50417684449,290042.02755974903,352253.85294280841,{"$f":"X21+X19-X20","v":430304.47933577443},523813.23389124562,635874.7821840446,767288.19149908144,924814.74456199654,1113683.8516469707,1373893.5420252518,1714383.0034704916,2159169.6613841737,2789099.9787675636,3678014.5495194173,4929296.711194668,6600820.1545798583,8769945.9423800707,11586031.871691819]
[null,"MRR Growth rate"]
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[]
[null,"Accumulated net MRR",{"$f":"C25","v":1466.64},{"$f":"C27+D25","v":3852.3743999999997},{"$f":"D27+E25","v":7315.9914239999998},12201.005537280002,18922.366507161601,28019.853111946752,40195.51152178835,56362.325503494707,77707.487987157874,105988.10601897817,143274.17812734158,192256.91516187112,255277.69661716238,334974.47149681346,434519.56500036432,558721.73324171163,712369.94948730199,901215.25490730489,1132163.0439588442,1413503.8106918007,1755190.0480463249,2172585.3930020262,2680684.2298765345,3297482.7685950575,4041752.3143491666,4938822.6165743032,6019095.952671865,7351772.6884363592,9014724.2018027361,11109118.773345385,13814545.752749922,17382219.865783758,22163637.675642587,28566433.225585051,37073280.789693721,48311731.705234781]
[]
["COSTS  OF GOOD SOLD"]
[]
["Cost of goods sold per transaction"]
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[null,"Total cost of Good Sold",{"$f":"SUM(C32:C39)","v":420},504,604.79999999999995,786.24,1022.1120000000001,1328.7456000000002,1727.3692800000003,2245.5800640000002,2919.2540832000004,3795.0303081600005,4933.5394006080005,6413.6012207904014,{"$f":"SUM(O32:O39)","v":8246.0587124448011},9895.2704549337614,11874.324545920514,14249.189455104617,17099.027346125542,20518.832815350645,24622.599378420775,29547.119254104928,35456.543104925913,42547.851725911096,51057.422071093315,61268.906485311978,78424.200301199337,94109.040361439183,112930.84843372702,146810.10296384513,190853.13385299867,248109.07400889826,347352.70361245755,486293.78505744057,680811.29908041679,885054.68880454171,1150571.0954459044,1495742.4240796757]
[]
[null,"Accumulated cost of Good sold",{"$f":"C40","v":420},{"$f":"C42+D40","v":924},{"$f":"D42+E40","v":1528.8},2315.04,3337.152,4665.8976000000002,6393.266880000001,8638.8469440000008,11558.101027200002,15353.131335360002,20286.670735968,26700.271956758403,34946.330669203206,44841.601124136971,56715.925670057484,70965.115125162105,88064.142471287647,108582.97528663829,133205.57466505907,162752.69391916401,198209.23702408993,240757.08875000104,291814.51082109439,353083.41730640637,431507.6176076057,525616.65796904487,638547.50640277192,785357.60936661705,976210.74321961566,1224319.817228514,1571672.5208409715,2057966.3058984121,2738777.6049788287,3623832.2937833704,4774403.3892292753,6270145.8133089505]
[]
["PROFIT & LOSS"]
[]
["Revenue"]
[null,"Gross MRR",{"$f":"C22","v":1512},{"$f":"D22","v":2459.52},3570.7392,5036.0970240000006,6929.238113280001,9378.8521698816003,12552.225164785154,16666.818537841602,22005.322148106356,29155.276321464233,38439.249596250949,50497.667045906732,{"$f":"O22","v":64969.877788960068},{"$f":"P22","v":82161.62358726919},102623.80773561946,128043.4724137601,158400.22293359836,194685.88187629171,238090.50417684449,290042.02755974903,352253.85294280841,430304.47933577443,523813.23389124562,635874.7821840446,{"$f":"AA22","v":767288.19149908144},{"$f":"AB22","v":924814.74456199654},1113683.8516469707,1373893.5420252518,1714383.0034704916,2159169.6613841737,2789099.9787675636,3678014.5495194173,4929296.711194668,6600820.1545798583,8769945.9423800707,11586031.871691819]
["Costs of Good sold"]
[null,"Total costs of Good Sold",{"$f":"C40","v":420},{"$f":"D40","v":504},{"$f":"E40","v":604.79999999999995},786.24,1022.1120000000001,1328.7456000000002,1727.3692800000003,2245.5800640000002,2919.2540832000004,3795.0303081600005,4933.5394006080005,6413.6012207904014,{"$f":"O40","v":8246.0587124448011},{"$f":"P40","v":9895.2704549337614},{"$f":"Q40","v":11874.324545920514},14249.189455104617,17099.027346125542,20518.832815350645,24622.599378420775,29547.119254104928,35456.543104925913,42547.851725911096,51057.422071093315,61268.906485311978,{"$f":"AA40","v":78424.200301199337},{"$f":"AB40","v":94109.040361439183},{"$f":"AC40","v":112930.84843372702},146810.10296384513,190853.13385299867,248109.07400889826,347352.70361245755,486293.78505744057,680811.29908041679,885054.68880454171,1150571.0954459044,1495742.4240796757]
["Gross Profit"]
[null,"Gross Profit",{"$f":"C47-C49","v":1092},{"$f":"D47-D49","v":1955.52},{"$f":"E47-E49","v":2965.9391999999998},4249.8570240000008,5907.1261132800009,8050.1065698816001,10824.855884785153,14421.238473841602,19086.068064906354,25360.246013304233,33505.710195642947,44084.065825116333,{"$f":"O47-O49","v":56723.819076515269},{"$f":"P47-P49","v":72266.353132335425},{"$f":"Q47-Q49","v":90749.483189698949},113794.28295865549,141301.19558747282,174167.04906094106,213467.90479842373,260494.90830564409,316797.30983788252,387756.62760986335,472755.81182015233,574605.87569873268,{"$f":"AA47-AA49","v":688863.9911978821},{"$f":"AB47-AB49","v":830705.70420055732},{"$f":"AC47-AC49","v":1000753.0032132437},1227083.4390614065,1523529.8696174929,1911060.5873752753,2441747.2751551061,3191720.7644619769,4248485.4121142514,5715765.4657753166,7619374.8469341658,10090289.447612144]
[null,"% margin",{"$f":"1-C49/C47","v":0.72222222222222221},{"$f":"1-D49/D47","v":0.79508196721311475},0.83062330623306235,0.84387909997502064,0.85249287392201101,0.85832534984749898,0.86238541315797324,0.86526642388879038,0.86733872544323498,0.86983384186394819,0.87165359749662807,0.87299212823119365,{"$f":"1-O49/O47","v":0.87307874059375246},{"$f":"1-P49/P47","v":0.8795633530242577},0.88429269184289794,0.88871600256934813,0.89205174696443779,0.8946054402219632,0.89658302642707643,0.8981281454184491,0.89934377492619622,0.90112152262140355,0.9025274300692947,0.90364627092951988,{"$f":"1-AA49/AA47","v":0.8977904245496352},{"$f":"1-AB49/AB47","v":0.89824011682900839},0.89859703158421544,0.89314302857306338,0.88867532315320008,0.88509051491125357,0.87546064814573465,0.86778361572251494,0.86188469898063513,0.86591746660595459,0.86880522377157876,0.87090123342969328]
["Operating Expenses"]
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[]
["(updating costs, development cost)","Research & Development",{"$f":"COST_Hypothesis!$C$17+COST_Hypothesis!$C$18","v":20000},{"$f":"COST_Hypothesis!$C$17+COST_Hypothesis!$C$18","v":20000},{"$f":"COST_Hypothesis!$C$17+COST_Hypothesis!$C$18","v":20000},{"$f":"COST_Hypothesis!$C$17+COST_Hypothesis!$C$18","v":20000},{"$f":"COST_Hypothesis!$C$17+COST_Hypothesis!$C$18","v":20000},{"$f":"COST_Hypothesis!$C$17+COST_Hypothesis!$C$18","v":20000},{"$f":"COST_Hypothesis!$C$17+COST_Hypothesis!$C$18","v":20000},{"$f":"COST_Hypothesis!$C$17+COST_Hypothesis!$C$18","v":20000},{"$f":"COST_Hypothesis!$C$17+COST_Hypothesis!$C$18","v":20000},{"$f":"COST_Hypothesis!$C$17+COST_Hypothesis!$C$18","v":20000},{"$f":"COST_Hypothesis!$C$17+COST_Hypothesis!$C$18","v":20000},{"$f":"COST_Hypothesis!$C$17+COST_Hypothesis!$C$18","v":20000},{"$f":"COST_Hypothesis!$C$17+COST_Hypothesis!$C$18","v":20000},{"$f":"COST_Hypothesis!$C$17+COST_Hypothesis!$C$18","v":20000},{"$f":"COST_Hypothesis!$C$17+COST_Hypothesis!$C$18","v":20000},{"$f":"COST_Hypothesis!$C$17+COST_Hypothesis!$C$18","v":20000},{"$f":"COST_Hypothesis!$C$17+COST_Hypothesis!$C$18","v":20000},{"$f":"COST_Hypothesis!$C$17+COST_Hypothesis!$C$18","v":20000},{"$f":"COST_Hypothesis!$C$17+COST_Hypothesis!$C$18","v":20000},{"$f":"COST_Hypothesis!$C$17+COST_Hypothesis!$C$18","v":20000},{"$f":"COST_Hypothesis!$C$17+COST_Hypothesis!$C$18","v":20000},{"$f":"COST_Hypothesis!$C$17+COST_Hypothesis!$C$18","v":20000},{"$f":"COST_Hypothesis!$C$17+COST_Hypothesis!$C$18","v":20000},{"$f":"COST_Hypothesis!$C$17+COST_Hypothesis!$C$18","v":20000},{"$f":"COST_Hypothesis!$C$17+COST_Hypothesis!$C$18","v":20000},{"$f":"COST_Hypothesis!$C$17+COST_Hypothesis!$C$18","v":20000},{"$f":"COST_Hypothesis!$C$17+COST_Hypothesis!$C$18","v":20000},{"$f":"COST_Hypothesis!$C$17+COST_Hypothesis!$C$18","v":20000},{"$f":"COST_Hypothesis!$C$17+COST_Hypothesis!$C$18","v":20000},{"$f":"COST_Hypothesis!$C$17+COST_Hypothesis!$C$18","v":20000},{"$f":"COST_Hypothesis!$C$17+COST_Hypothesis!$C$18","v":20000},{"$f":"COST_Hypothesis!$C$17+COST_Hypothesis!$C$18","v":20000},{"$f":"COST_Hypothesis!$C$17+COST_Hypothesis!$C$18","v":20000},{"$f":"COST_Hypothesis!$C$17+COST_Hypothesis!$C$18","v":20000},{"$f":"COST_Hypothesis!$C$17+COST_Hypothesis!$C$18","v":20000},{"$f":"COST_Hypothesis!$C$17+COST_Hypothesis!$C$18","v":20000}]
[null,"% of Revenues",{"$f":"C57/C47","v":13.227513227513228},{"$f":"D57/D47","v":8.1316679677335415},5.6010811430865628,3.9713293657147775,2.8863202090962448,2.1324571107140589,1.5933429919747877,1.199989065375044,0.90887103880554088,0.68598217967414421,0.52030152019280407,0.39605790069110075,{"$f":"O57/O47","v":0.30783496415008615},{"$f":"P57/P47","v":0.24342264827272678},0.19488655158386067,0.15619695110557399,0.12626244855970964,0.10272958576784988,8.400167015961614E-2,6.8955524026186085E-2,5.6777235601301372E-2,4.6478716723730953E-2,3.8181547746371773E-2,3.1452733400286495E-2,{"$f":"AA57/AA47","v":2.6065825359471783E-2},{"$f":"AB57/AB47","v":2.1625952784167863E-2},1.7958417885311898E-2,1.455716865115915E-2,1.1666004597288487E-2,9.2628200357255143E-3,7.1707719881872146E-3,5.4377163903860225E-3,4.0573739362410556E-3,3.0299265139231775E-3,2.2805157673038302E-3,1.7262165529568455E-3]
[]
["(running cost)","General & Administrative",{"$f":"COST_Hypothesis!$C$14","v":10000},{"$f":"COST_Hypothesis!$C$14","v":10000},{"$f":"COST_Hypothesis!$C$14","v":10000},{"$f":"COST_Hypothesis!$C$14","v":10000},{"$f":"COST_Hypothesis!$C$14","v":10000},{"$f":"COST_Hypothesis!$C$14","v":10000},{"$f":"COST_Hypothesis!$C$14","v":10000},{"$f":"COST_Hypothesis!$C$14","v":10000},{"$f":"COST_Hypothesis!$C$14","v":10000},{"$f":"COST_Hypothesis!$C$14","v":10000},{"$f":"COST_Hypothesis!$C$14","v":10000},{"$f":"COST_Hypothesis!$C$14","v":10000},{"$f":"COST_Hypothesis!$C$14","v":10000},{"$f":"COST_Hypothesis!$C$14","v":10000},{"$f":"COST_Hypothesis!$C$14","v":10000},{"$f":"COST_Hypothesis!$C$14","v":10000},{"$f":"COST_Hypothesis!$C$14","v":10000},{"$f":"COST_Hypothesis!$C$14","v":10000},{"$f":"COST_Hypothesis!$C$14","v":10000},{"$f":"COST_Hypothesis!$C$14","v":10000},{"$f":"COST_Hypothesis!$C$14","v":10000},{"$f":"COST_Hypothesis!$C$14","v":10000},{"$f":"COST_Hypothesis!$C$14","v":10000},{"$f":"COST_Hypothesis!$C$14","v":10000},{"$f":"COST_Hypothesis!$C$14","v":10000},{"$f":"COST_Hypothesis!$C$14","v":10000},{"$f":"COST_Hypothesis!$C$14","v":10000},{"$f":"COST_Hypothesis!$C$14","v":10000},{"$f":"COST_Hypothesis!$C$14","v":10000},{"$f":"COST_Hypothesis!$C$14","v":10000},{"$f":"COST_Hypothesis!$C$14","v":10000},{"$f":"COST_Hypothesis!$C$14","v":10000},{"$f":"COST_Hypothesis!$C$14","v":10000},{"$f":"COST_Hypothesis!$C$14","v":10000},{"$f":"COST_Hypothesis!$C$14","v":10000},{"$f":"COST_Hypothesis!$C$14","v":10000}]
[null,"% of Revenues",{"$f":"C60/C47","v":6.6137566137566139},{"$f":"D60/D47","v":4.0658339838667708},2.8005405715432814,1.9856646828573887,1.4431601045481224,1.0662285553570294,0.79667149598739384,0.59999453268752201,0.45443551940277044,0.34299108983707211,0.26015076009640203,0.19802895034555038,{"$f":"O60/O47","v":0.15391748207504308},{"$f":"P60/P47","v":0.12171132413636339},9.7443275791930337E-2,7.8098475552786997E-2,6.313122427985482E-2,5.136479288392494E-2,4.200083507980807E-2,3.4477762013093043E-2,2.8388617800650686E-2,2.3239358361865477E-2,1.9090773873185887E-2,1.5726366700143248E-2,{"$f":"AA60/AA47","v":1.3032912679735892E-2},{"$f":"AB60/AB47","v":1.0812976392083931E-2},8.9792089426559488E-3,7.2785843255795749E-3,5.8330022986442433E-3,4.6314100178627571E-3,3.5853859940936073E-3,2.7188581951930113E-3,2.0286869681205278E-3,1.5149632569615888E-3,1.1402578836519151E-3,8.6310827647842275E-4]
["(payment process cost)","Payment Processing cost",{"$f":"C24","v":45.36},{"$f":"D24","v":73.785600000000002},107.122176,151.08291072,207.87714339840002,281.36556509644799,376.5667549435546,500.00455613524804,660.15966444319065,874.65828964392699,1153.1774878875285,1514.9300113772019,{"$f":"O24","v":1949.0963336688019},{"$f":"P24","v":2464.8487076180754},3078.7142320685834,3841.3041724128029,4752.0066880079503,5840.5764562887507,7142.7151253053344,8701.2608267924697,10567.615588284252,12909.134380073232,15714.397016737368,19076.243465521336,{"$f":"AA24","v":23018.645744972444},{"$f":"AB24","v":27744.442336859895},33410.515549409123,41216.806260757548,51431.490104114746,64775.089841525209,83672.999363026902,110340.43648558251,147878.90133584003,198024.60463739574,263098.37827140209,347580.95615075459]
[null,"% of Revenues",{"$f":"C62/C47","v":0.03},{"$f":"D62/D47","v":3.0000000000000002E-2},0.03,2.9999999999999995E-2,0.03,0.03,0.03,0.03,0.03,0.03,3.0000000000000002E-2,0.03,{"$f":"O62/O47","v":0.03},{"$f":"P62/P47","v":2.9999999999999995E-2},0.03,0.03,0.03,0.03,0.03,2.9999999999999995E-2,0.03,0.03,0.03,0.03,{"$f":"AA62/AA47","v":3.0000000000000002E-2},{"$f":"AB62/AB47","v":0.03},3.0000000000000002E-2,2.9999999999999995E-2,0.03,0.03,0.03,0.03,0.03,0.03,2.9999999999999995E-2,3.0000000000000002E-2]
["Total costs",null,{"$f":"C49+C54+C57+C60+C62","v":50465.36},{"$f":"D49+D54+D57+D60+D62","v":50577.785600000003},50711.922176,50937.322910720002,51229.989143398401,51610.111165096452,52103.936034943552,52745.584620135247,53579.413747643193,54669.688597803928,56086.716888495532,57928.531232167603,60195.155046113599,62360.11916255184,64953.038777989095,68090.493627517411,71851.034034133496,76359.409271639393,81765.314503726098,88248.38008089739,96024.158693210178,105456.98610598432,116771.81908783068,130345.14995083332,151442.84604617179,171853.48269829905,196341.36398313614,238026.90922460268,292284.62395711342,362884.16385042341,481025.70297548443,646634.22154302313,878690.20041625679,1133079.2934419375,1463669.4737173065,1893323.3802304303]
[null,"Earning Before Interest & Tax",{"$f":"C51-C54-C57-C60-C62","v":-48953.36},{"$f":"D51-D54-D57-D60-D62","v":-48118.265599999999},-47141.182975999996,-45901.22588672,-44300.751030118401,-42231.258995214848,-39551.7108701584,-36078.766082293645,-31574.091599536838,-25514.412276339695,-17647.467292244582,-7430.8641862608692,{"$f":"O51-O54-O57-O60-O62","v":4774.7227428464666},{"$f":"P51-P54-P57-P60-P62","v":19801.50442471735},37670.768957630367,59952.978786242682,86549.188899464862,118326.47260465231,156325.18967311838,201793.64747885161,256229.69424959828,324847.49322979013,407041.41480341495,505529.63223321136,{"$f":"AA51-AA54-AA57-AA60-AA62","v":615845.34545290971},{"$f":"AB51-AB54-AB57-AB60-AB62","v":752961.26186369744},917342.48766383459,1135866.6328006489,1422098.3795133783,1796285.49753375,2308074.275792079,3031380.3279763944,4050606.5107784113,5467740.861137921,7306276.4686627639,9692708.4914613888]

{"sheet":"Financial Model COMBINED","index":6,"n_rows":100,"n_cols":38,"rows_kept":100,"cut":false,"hidden":false,"merged":[[11,26,11,37],[10,14,10,25],[11,2,11,13],[0,2,0,5],[0,6,0,9],[0,10,0,13],[11,14,11,25]]}
["Select your revenue model","KPI definition","Time evolution (Year 1)",null,null,null,"Time evolution (Year 2)",null,null,null,"Time evolution (Year 3)"]
["Free combination","KPI linked to the revenue model","Q1","Q2","Q3","Q4","Q1","Q2","Q3","Q4","Q1","Q2","Q3","Q4"]
["KPI 1",{"$f":"VLOOKUP(A$2,GROWTH_Hypothesis!B$1:O$26,9,0)","v":"Average fee"},70,80,70,100,70,80,70,100,70,80,70,100]
["KPI 2",{"$f":"VLOOKUP(A$2,GROWTH_Hypothesis!B$1:O$26,10,0)","v":"% Increase of new customers"},0.2,0.3,0.4,0.3,0.2,0.3,0.4,0.3,0.2,0.3,0.4,0.3]
["KPI 3",{"$f":"VLOOKUP(A$2,GROWTH_Hypothesis!B$1:O$26,11,0)","v":"% stops subscriptions"},0.04,0.03,0.03,0.02,0.04,0.03,0.03,0.02,0.04,0.03,0.03,0.02]
["KPI 4",{"$f":"VLOOKUP(A$2,GROWTH_Hypothesis!B$1:O$26,12,0)","v":"Average transaction price"},70,80,70,100,70,80,70,100,70,80,70,100]
["KPI 5",{"$f":"VLOOKUP(A$2,GROWTH_Hypothesis!B$1:O$26,13,0)","v":"% Increase of new transactions"},0.2,0.3,0.4,0.3,0.2,0.3,0.4,0.3,0.2,0.3,0.4,0.3]
["Starting customers",50]
["Starting revenue",{"$f":"B8*C3","v":3500}]
["Starting transactions 2",50]
["Starting revenue 2",{"$f":"B10*C6","v":3500}]
[null,null,"Year 1",null,null,null,null,null,null,null,null,null,null,null,"Year 2",null,null,null,null,null,null,null,null,null,null,null,"Year 3"]
[null,null,1,{"$f":"C13+1","v":2},{"$f":"D13+1","v":3},4,5,6,7,8,9,10,11,12,13,14,15,16,17,18,19,20,21,22,23,24,25,26,27,28,29,30,31,32,33,34,35,36]
["REVENUE STREAM 1: RECURRING"]
[]
["Revenue & customer Growth"]
[null,"Average revenue per new customer",{"$f":"$C3","v":70},{"$f":"$C3","v":70},{"$f":"$C3","v":70},{"$f":"$D3","v":80},{"$f":"$D3","v":80},{"$f":"$D3","v":80},{"$f":"$E3","v":70},{"$f":"$E3","v":70},{"$f":"$E3","v":70},{"$f":"$F3","v":100},{"$f":"$F3","v":100},{"$f":"$F3","v":100},{"$f":"$G3","v":70},{"$f":"$G3","v":70},{"$f":"$G3","v":70},{"$f":"$H3","v":80},{"$f":"$H3","v":80},{"$f":"$H3","v":80},{"$f":"$I3","v":70},{"$f":"$I3","v":70},70,{"$f":"$J3","v":100},{"$f":"$J3","v":100},100,{"$f":"$K3","v":70},{"$f":"$K3","v":70},70,{"$f":"$L3","v":80},{"$f":"$L3","v":80},80,{"$f":"$M3","v":70},{"$f":"$M3","v":70},70,{"$f":"$N3","v":100},{"$f":"$N3","v":100},100]
[null,"New customers",{"$f":"B8+B8*$C4","v":60},{"$f":"C18+C18*$C4","v":72},{"$f":"D18+D18*$C4","v":86.4},{"$f":"E18+E18*$D4","v":112.32000000000001},{"$f":"F18+F18*$D4","v":146.01600000000002},{"$f":"G18+G18*$D4","v":189.82080000000002},{"$f":"H18+H18*$E4","v":265.74912000000006},{"$f":"I18+I18*$E4","v":372.04876800000011},{"$f":"J18+J18*$E4","v":520.8682752000002},{"$f":"K18+K18*$F4","v":677.12875776000021},{"$f":"L18+L18*$F4","v":880.26738508800031},{"$f":"M18+M18*$F4","v":1144.3476006144003},{"$f":"N18+N18*$G4","v":1373.2171207372803},{"$f":"O18+O18*$G4","v":1647.8605448847363},{"$f":"P18+P18*$G4","v":1977.4326538616835},{"$f":"Q18+Q18*$H4","v":2570.6624500201888},{"$f":"R18+R18*$H4","v":3341.8611850262455},{"$f":"S18+S18*$H4","v":4344.4195405341188},{"$f":"T18+T18*$I4","v":6082.1873567477669},{"$f":"U18+U18*$I4","v":8515.062299446874},{"$f":"V18+V18*$I4","v":11921.087219225625},{"$f":"W18+W18*$J4","v":15497.413384993311},{"$f":"X18+X18*$J4","v":20146.637400491305},{"$f":"Y18+Y18*$J4","v":26190.628620638698},{"$f":"Z18+Z18*$K4","v":31428.754344766436},{"$f":"AA18+AA18*$K4","v":37714.50521371972},{"$f":"AB18+AB18*$K4","v":45257.406256463662},{"$f":"AC18+AC18*$L4","v":58834.628133402759},{"$f":"AD18+AD18*$L4","v":76485.016573423578},{"$f":"AE18+AE18*$L4","v":99430.521545450654},{"$f":"AF18+AF18*$M4","v":139202.73016363091},{"$f":"AG18+AG18*$M4","v":194883.82222908328},{"$f":"AH18+AH18*$M4","v":272837.3511207166},{"$f":"AI18+AI18*$N4","v":354688.55645693158},{"$f":"AJ18+AJ18*$N4","v":461095.12339401105},{"$f":"AK18+AK18*$N4","v":599423.66041221435}]
[null,"Churn Rate",{"$f":"$C5","v":0.04},{"$f":"$C5","v":0.04},{"$f":"$C5","v":0.04},{"$f":"$D5","v":0.03},{"$f":"$D5","v":0.03},{"$f":"$D5","v":0.03},{"$f":"$E5","v":0.03},{"$f":"$E5","v":0.03},{"$f":"$E5","v":0.03},{"$f":"$F5","v":0.02},{"$f":"$F5","v":0.02},{"$f":"$F5","v":0.02},{"$f":"$G5","v":0.04},{"$f":"$G5","v":0.04},{"$f":"$G5","v":0.04},{"$f":"$H5","v":0.03},{"$f":"$H5","v":0.03},{"$f":"$H5","v":0.03},{"$f":"$I5","v":0.03},{"$f":"$I5","v":0.03},{"$f":"$I5","v":0.03},{"$f":"$J5","v":0.02},{"$f":"$J5","v":0.02},{"$f":"$J5","v":0.02},{"$f":"$K5","v":0.04},{"$f":"$K5","v":0.04},{"$f":"$K5","v":0.04},{"$f":"$L5","v":0.03},{"$f":"$L5","v":0.03},{"$f":"$L5","v":0.03},{"$f":"$M5","v":0.03},{"$f":"$M5","v":0.03},{"$f":"$M5","v":0.03},{"$f":"$N5","v":0.02},{"$f":"$N5","v":0.02},{"$f":"$N5","v":0.02}]
["Month Recurring Revenue"]
[null,"New MRR",{"$f":"C18*C17","v":4200},5040,6048,8985.6,11681.280000000002,15185.664000000001,18602.438400000003,26043.413760000007,36460.779264000012,67712.875776000015,88026.73850880003,114434.76006144003,{"$f":"O18*O17","v":96125.198451609627},115350.23814193155,138420.28577031786,205652.9960016151,267348.89480209962,347553.56324272952,425753.11497234367,596054.36096128123,834476.10534579377,1549741.3384993311,2014663.7400491305,2619062.8620638698,2200012.8041336504,2640015.3649603804,3168018.4379524565,4706770.2506722212,6118801.3258738862,7954441.7236360526,9744191.1114541646,13641867.55603583,19098614.578450162,35468855.645693161,46109512.339401104,59942366.041221432]
[null,"Lost MRR",{"$f":"C23*C19","v":140},302.40000000000003,491.904,535.61087999999995,789.1105536,1115.8756369920002,1537.96928788224,2049.9033612457729,2769.7086732083999,2520.2938606214325,3824.1454989290041,5508.1973591264241,{"$f":"O23*O19","v":15373.457226345396},18603.526875355965,22473.395326018992,20333.453207843206,25893.039491656364,33136.715150969656,42569.220593722457,54064.73742508109,70324.4261311671,62165.984338403934,91917.491421622486,130372.41639417264,360292.45061513322,433881.26475587382,522126.6287640541,470971.72584869264,598045.68159339856,763668.35092181317,979391.55210324028,1242335.538883768,1614321.4993983298,1425900.1945132567,2106759.3035368542,2986814.3642541389]
[null,"MRR from last month",{"$f":"B9","v":3500},{"$f":"C24","v":7560},{"$f":"D24","v":12297.6},{"$f":"E24","v":17853.696},26303.685120000002,37195.854566400005,51265.642929408001,68330.112041525761,92323.62244028,126014.69303107161,191207.2749464502,275409.86795632122,384336.43065863487,{"$f":"O24","v":465088.17188389914},{"$f":"P24","v":561834.88315047475},{"$f":"Q24","v":677781.77359477361},{"$f":"R24","v":863101.31638854544},{"$f":"S24","v":1104557.1716989886},{"$f":"T24","v":1418974.0197907486},{"$f":"U24","v":1802157.9141693697},{"$f":"V24","v":2344147.53770557},{"$f":"W24","v":3108299.2169201965},{"$f":"X24","v":4595874.5710811242},{"$f":"Y24","v":6518620.8197086323},9007311.2653783299,{"$f":"AA24","v":10847031.618896846},{"$f":"AB24","v":13053165.719101353},{"$f":"AC24","v":15699057.528289756},{"$f":"AD24","v":19934856.053113285},{"$f":"AE24","v":25455611.697393771},{"$f":"AF24","v":32646385.070108011},{"$f":"AG24","v":41411184.629458934},{"$f":"AH24","v":53810716.646610998},{"$f":"AI24","v":71295009.725662827},{"$f":"AJ24","v":105337965.17684272},{"$f":"AK24","v":149340718.21270695}]
[null,"Gross MRR",{"$f":"C23+C21-C22","v":7560},12297.6,17853.696,26303.685120000002,37195.854566400005,51265.642929408001,68330.112041525761,92323.62244028,126014.69303107161,191207.2749464502,275409.86795632122,384336.43065863487,{"$f":"O23+O21-O22","v":465088.17188389914},561834.88315047475,677781.77359477361,863101.31638854544,1104557.1716989886,1418974.0197907486,1802157.9141693697,2344147.53770557,3108299.2169201965,4595874.5710811242,6518620.8197086323,9007311.2653783299,10847031.618896846,13053165.719101353,15699057.528289756,19934856.053113285,25455611.697393771,32646385.070108011,41411184.629458934,53810716.646610998,71295009.725662827,105337965.17684272,149340718.21270695,206296269.88967425]
[null,"MRR Growth rate"]
[null,"Payment Processing",{"$f":"C24*COST_Hypothesis!$D11","v":226.79999999999998},{"$f":"D24*COST_Hypothesis!$D11","v":368.928},{"$f":"E24*COST_Hypothesis!$D11","v":535.61087999999995},{"$f":"F24*COST_Hypothesis!$D11","v":789.1105536},{"$f":"G24*COST_Hypothesis!$D11","v":1115.8756369920002},{"$f":"H24*COST_Hypothesis!$D11","v":1537.96928788224},{"$f":"I24*COST_Hypothesis!$D11","v":2049.9033612457729},{"$f":"J24*COST_Hypothesis!$D11","v":2769.7086732083999},{"$f":"K24*COST_Hypothesis!$D11","v":3780.440790932148},{"$f":"L24*COST_Hypothesis!$D11","v":5736.2182483935057},{"$f":"M24*COST_Hypothesis!$D11","v":8262.2960386896357},{"$f":"N24*COST_Hypothesis!$D11","v":11530.092919759045},{"$f":"O24*COST_Hypothesis!$D11","v":13952.645156516974},{"$f":"P24*COST_Hypothesis!$D11","v":16855.046494514241},{"$f":"Q24*COST_Hypothesis!$D11","v":20333.453207843206},{"$f":"R24*COST_Hypothesis!$D11","v":25893.039491656364},{"$f":"S24*COST_Hypothesis!$D11","v":33136.715150969656},{"$f":"T24*COST_Hypothesis!$D11","v":42569.220593722457},{"$f":"U24*COST_Hypothesis!$D11","v":54064.73742508109},{"$f":"V24*COST_Hypothesis!$D11","v":70324.4261311671},{"$f":"W24*COST_Hypothesis!$D11","v":93248.976507605897},{"$f":"X24*COST_Hypothesis!$D11","v":137876.23713243371},{"$f":"Y24*COST_Hypothesis!$D11","v":195558.62459125897},{"$f":"Z24*COST_Hypothesis!$D11","v":270219.33796134987},{"$f":"AA24*COST_Hypothesis!$D11","v":325410.94856690534},{"$f":"AB24*COST_Hypothesis!$D11","v":391594.97157304059},{"$f":"AC24*COST_Hypothesis!$D11","v":470971.72584869264},{"$f":"AD24*COST_Hypothesis!$D11","v":598045.68159339856},{"$f":"AE24*COST_Hypothesis!$D11","v":763668.35092181317},{"$f":"AF24*COST_Hypothesis!$D11","v":979391.55210324028},{"$f":"AG24*COST_Hypothesis!$D11","v":1242335.538883768},{"$f":"AH24*COST_Hypothesis!$D11","v":1614321.4993983298},{"$f":"AI24*COST_Hypothesis!$D11","v":2138850.2917698845},{"$f":"AJ24*COST_Hypothesis!$D11","v":3160138.9553052816},{"$f":"AK24*COST_Hypothesis!$D11","v":4480221.5463812081},{"$f":"AL24*COST_Hypothesis!$D11","v":6188888.0966902273}]
[null,"Net MRR",{"$f":"C24-C26","v":7333.2},11928.672,17318.08512,25514.574566400002,36079.978929408004,49727.673641525762,66280.208680279989,89553.913767071601,122234.25224013947,185471.05669805669,267147.57191763161,372806.33773887582,{"$f":"O24-O26","v":451135.52672738215},544979.83665596053,657448.32038693037,837208.27689688909,1071420.4565480191,1376404.7991970261,1748093.1767442885,2273823.111574403,3015050.2404125906,4457998.3339486904,6323062.195117373,8737091.9274169803,10521620.67032994,12661570.747528313,15228085.802441062,19336810.371519886,24691943.346471958,31666993.518004771,40168849.090575166,52196395.147212669,69156159.433892936,102177826.22153744,144860496.66632575,200107381.79298401]
[]
[null,"Accumulated net MRR",{"$f":"C27","v":7333.2},{"$f":"C29+D27","v":19261.871999999999},{"$f":"D29+E27","v":36579.957119999999},62094.531686400005,98174.510615808016,147902.18425733378,214182.39293761377,303736.30670468538,425970.55894482485,611441.61564288149,878589.18756051315,1251395.5252993889,1702531.052026771,2247510.8886827314,2904959.2090696618,3742167.4859665511,4813587.9425145704,6189992.741711596,7938085.9184558848,10211909.030030288,13226959.270442879,17684957.604391567,24008019.79950894,32745111.726925921,43266732.39725586,55928303.144784175,71156388.947225243,90493199.318745136,115185142.6652171,146852136.18322188,187020985.27379704,239217380.42100972,308373539.85490263,410551366.0764401,555411862.7427659,755519244.53574991]
[]
["COSTS  OF GOOD SOLD"]
[]
["Cost of goods sold per transaction"]
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[null,{"$f":"COST_Hypothesis!B9","v":"Maintenance cost"},{"$f":"C$17*COST_Hypothesis!$G9*C$18","v":630},{"$f":"D$17*COST_Hypothesis!$G9*D$18","v":756},{"$f":"E$17*COST_Hypothesis!$G9*E$18","v":907.2},{"$f":"F$17*COST_Hypothesis!$G9*F$18","v":1347.8400000000001},{"$f":"G$17*COST_Hypothesis!$G9*G$18","v":1752.1920000000002},{"$f":"H$17*COST_Hypothesis!$G9*H$18","v":2277.8496000000005},{"$f":"I$17*COST_Hypothesis!$G9*I$18","v":2790.3657600000006},{"$f":"J$17*COST_Hypothesis!$G9*J$18","v":3906.5120640000014},{"$f":"K$17*COST_Hypothesis!$G9*K$18","v":5469.1168896000017},{"$f":"L$17*COST_Hypothesis!$G9*L$18","v":10156.931366400004},{"$f":"M$17*COST_Hypothesis!$G9*M$18","v":13204.010776320005},{"$f":"N$17*COST_Hypothesis!$G9*N$18","v":17165.214009216004},{"$f":"O$17*COST_Hypothesis!$G9*O$18","v":14418.779767741444},{"$f":"P$17*COST_Hypothesis!$G9*P$18","v":17302.535721289732},{"$f":"Q$17*COST_Hypothesis!$G9*Q$18","v":20763.042865547679},{"$f":"R$17*COST_Hypothesis!$G9*R$18","v":30847.949400242265},{"$f":"S$17*COST_Hypothesis!$G9*S$18","v":40102.334220314944},{"$f":"T$17*COST_Hypothesis!$G9*T$18","v":52133.034486409422},{"$f":"U$17*COST_Hypothesis!$G9*U$18","v":63862.967245851556},{"$f":"V$17*COST_Hypothesis!$G9*V$18","v":89408.154144192173},{"$f":"W$17*COST_Hypothesis!$G9*W$18","v":125171.41580186907},{"$f":"X$17*COST_Hypothesis!$G9*X$18","v":232461.20077489968},{"$f":"Y$17*COST_Hypothesis!$G9*Y$18","v":302199.5610073696},{"$f":"Z$17*COST_Hypothesis!$G9*Z$18","v":392859.42930958048},{"$f":"AA$17*COST_Hypothesis!$G9*AA$18","v":330001.9206200476},{"$f":"AB$17*COST_Hypothesis!$G9*AB$18","v":396002.30474405707},{"$f":"AC$17*COST_Hypothesis!$G9*AC$18","v":475202.76569286844},{"$f":"AD$17*COST_Hypothesis!$G9*AD$18","v":706015.53760083311},{"$f":"AE$17*COST_Hypothesis!$G9*AE$18","v":917820.19888108294},{"$f":"AF$17*COST_Hypothesis!$G9*AF$18","v":1193166.2585454078},{"$f":"AG$17*COST_Hypothesis!$G9*AG$18","v":1461628.6667181246},{"$f":"AH$17*COST_Hypothesis!$G9*AH$18","v":2046280.1334053744},{"$f":"AI$17*COST_Hypothesis!$G9*AI$18","v":2864792.1867675241},{"$f":"AJ$17*COST_Hypothesis!$G9*AJ$18","v":5320328.3468539733},{"$f":"AK$17*COST_Hypothesis!$G9*AK$18","v":6916426.8509101663},{"$f":"AL$17*COST_Hypothesis!$G9*AL$18","v":8991354.9061832149}]
[null,{"$f":"COST_Hypothesis!B10","v":"Hosting cost"},{"$f":"C$17*COST_Hypothesis!$G10*C$18","v":840},{"$f":"D$17*COST_Hypothesis!$G10*D$18","v":1008},{"$f":"E$17*COST_Hypothesis!$G10*E$18","v":1209.6000000000001},{"$f":"F$17*COST_Hypothesis!$G10*F$18","v":1797.1200000000001},{"$f":"G$17*COST_Hypothesis!$G10*G$18","v":2336.2560000000003},{"$f":"H$17*COST_Hypothesis!$G10*H$18","v":3037.1328000000003},{"$f":"I$17*COST_Hypothesis!$G10*I$18","v":3720.4876800000011},{"$f":"J$17*COST_Hypothesis!$G10*J$18","v":5208.6827520000015},{"$f":"K$17*COST_Hypothesis!$G10*K$18","v":7292.1558528000023},{"$f":"L$17*COST_Hypothesis!$G10*L$18","v":13542.575155200004},{"$f":"M$17*COST_Hypothesis!$G10*M$18","v":17605.347701760005},{"$f":"N$17*COST_Hypothesis!$G10*N$18","v":22886.952012288006},{"$f":"O$17*COST_Hypothesis!$G10*O$18","v":19225.039690321923},{"$f":"P$17*COST_Hypothesis!$G10*P$18","v":23070.04762838631},{"$f":"Q$17*COST_Hypothesis!$G10*Q$18","v":27684.057154063568},{"$f":"R$17*COST_Hypothesis!$G10*R$18","v":41130.59920032302},{"$f":"S$17*COST_Hypothesis!$G10*S$18","v":53469.778960419928},{"$f":"T$17*COST_Hypothesis!$G10*T$18","v":69510.712648545901},{"$f":"U$17*COST_Hypothesis!$G10*U$18","v":85150.622994468737},{"$f":"V$17*COST_Hypothesis!$G10*V$18","v":119210.87219225624},{"$f":"W$17*COST_Hypothesis!$G10*W$18","v":166895.22106915875},{"$f":"X$17*COST_Hypothesis!$G10*X$18","v":309948.26769986621},{"$f":"Y$17*COST_Hypothesis!$G10*Y$18","v":402932.74800982611},{"$f":"Z$17*COST_Hypothesis!$G10*Z$18","v":523812.57241277397},{"$f":"AA$17*COST_Hypothesis!$G10*AA$18","v":440002.5608267301},{"$f":"AB$17*COST_Hypothesis!$G10*AB$18","v":528003.07299207605},{"$f":"AC$17*COST_Hypothesis!$G10*AC$18","v":633603.68759049126},{"$f":"AD$17*COST_Hypothesis!$G10*AD$18","v":941354.05013444414},{"$f":"AE$17*COST_Hypothesis!$G10*AE$18","v":1223760.2651747772},{"$f":"AF$17*COST_Hypothesis!$G10*AF$18","v":1590888.3447272105},{"$f":"AG$17*COST_Hypothesis!$G10*AG$18","v":1948838.2222908328},{"$f":"AH$17*COST_Hypothesis!$G10*AH$18","v":2728373.5112071661},{"$f":"AI$17*COST_Hypothesis!$G10*AI$18","v":3819722.9156900323},{"$f":"AJ$17*COST_Hypothesis!$G10*AJ$18","v":7093771.1291386317},{"$f":"AK$17*COST_Hypothesis!$G10*AK$18","v":9221902.4678802211},{"$f":"AL$17*COST_Hypothesis!$G10*AL$18","v":11988473.208244286}]
[null,"Total Cost of Good Sold 1",{"$f":"SUM(C34:C41)","v":2772},3326.3999999999996,3991.6800000000003,5930.4960000000001,7709.6448000000009,10022.538240000002,12277.609344000004,17188.653081600005,24064.114314240011,44690.498012160009,58097.647415808024,75526.941640550416,{"$f":"SUM(O34:O41)","v":63442.630978062349},76131.157173674816,91357.388608409776,135730.97736106598,176450.27056938576,229385.35174020147,280997.05588174681,393395.87823444558,550754.22952822386,1022829.2834095586,1329678.0684324261,1728581.4889621539,1452008.4507282092,1742410.1408738513,2090892.1690486211,3106468.3654436655,4038408.8750767652,5249931.5375997946,6431166.1335597476,9003632.5869836472,12605085.621777108,23409444.726157486,30432278.144004725,39561961.587206148]
[]
[null,"Accumulated Cost of Good Sold 1",{"$f":"C42","v":2772},{"$f":"C44+D42","v":6098.4},{"$f":"D44+E42","v":10090.08},16020.576000000001,23730.220800000003,33752.759040000004,46030.368384000009,63219.021465600017,87283.135779840028,131973.63379200004,190071.28120780806,265598.22284835845,329040.85382642079,405172.01100009563,496529.39960850542,632260.37696957146,808710.64753895719,1038095.9992791587,1319093.0551609055,1712488.9333953511,2263243.1629235749,3286072.4463331336,4615750.5147655597,6344332.0037277136,7796340.4544559233,9538750.5953297745,11629642.764378395,14736111.12982206,18774520.004898824,24024451.542498618,30455617.676058367,39459250.263042018,52064335.884819128,75473780.610976607,105906058.75498134,145468020.34218749]
[]
["REVENUE STREAM 2: ONE OFF"]
[]
["Revenue & customer Growth"]
[null,{"$f":"B6","v":"Average transaction price"},{"$f":"$C6","v":70},{"$f":"$C6","v":70},{"$f":"$C6","v":70},{"$f":"$D6","v":80},{"$f":"$D6","v":80},{"$f":"$D6","v":80},{"$f":"$E6","v":70},{"$f":"$E6","v":70},{"$f":"$E6","v":70},{"$f":"$F6","v":100},{"$f":"$F6","v":100},{"$f":"$F6","v":100},{"$f":"$G6","v":70},{"$f":"$G6","v":70},{"$f":"$G6","v":70},{"$f":"$H6","v":80},{"$f":"$H6","v":80},{"$f":"$H6","v":80},{"$f":"$I6","v":70},{"$f":"$I6","v":70},{"$f":"$I6","v":70},{"$f":"$J6","v":100},{"$f":"$J6","v":100},{"$f":"$J6","v":100},{"$f":"$K6","v":70},{"$f":"$K6","v":70},{"$f":"$K6","v":70},{"$f":"$L6","v":80},{"$f":"$L6","v":80},{"$f":"$L6","v":80},{"$f":"$M6","v":70},{"$f":"$M6","v":70},{"$f":"$M6","v":70},{"$f":"$N6","v":100},{"$f":"$N6","v":100},{"$f":"$N6","v":100}]
[null,"Transactions/month",{"$f":"B10+B10*C7","v":60},{"$f":"C50+C50*$C7","v":72},{"$f":"D50+D50*$C7","v":86.4},{"$f":"E50+E50*$D7","v":112.32000000000001},{"$f":"F50+F50*$D7","v":146.01600000000002},{"$f":"G50+G50*$D7","v":189.82080000000002},{"$f":"H50+H50*$E7","v":265.74912000000006},{"$f":"I50+I50*$E7","v":372.04876800000011},{"$f":"J50+J50*$E7","v":520.8682752000002},{"$f":"K50+K50*$F7","v":677.12875776000021},{"$f":"L50+L50*$F7","v":880.26738508800031},{"$f":"M50+M50*$F7","v":1144.3476006144003},{"$f":"N50+N50*$G7","v":1373.2171207372803},{"$f":"O50+O50*$G7","v":1647.8605448847363},{"$f":"P50+P50*$G7","v":1977.4326538616835},{"$f":"Q50+Q50*$H7","v":2570.6624500201888},{"$f":"R50+R50*$H7","v":3341.8611850262455},{"$f":"S50+S50*$H7","v":4344.4195405341188},{"$f":"T50+T50*$I7","v":6082.1873567477669},{"$f":"U50+U50*$I7","v":8515.062299446874},{"$f":"V50+V50*$I7","v":11921.087219225625},{"$f":"W50+W50*$J7","v":15497.413384993311},{"$f":"X50+X50*$J7","v":20146.637400491305},{"$f":"Y50+Y50*$J7","v":26190.628620638698},{"$f":"Z50+Z50*$K7","v":31428.754344766436},{"$f":"AA50+AA50*$K7","v":37714.50521371972},{"$f":"AB50+AB50*$K7","v":45257.406256463662},{"$f":"AC50+AC50*$L7","v":58834.628133402759},{"$f":"AD50+AD50*$L7","v":76485.016573423578},{"$f":"AE50+AE50*$L7","v":99430.521545450654},{"$f":"AF50+AF50*$M7","v":139202.73016363091},{"$f":"AG50+AG50*$M7","v":194883.82222908328},{"$f":"AH50+AH50*$M7","v":272837.3511207166},{"$f":"AI50+AI50*$N7","v":354688.55645693158},{"$f":"AJ50+AJ50*$N7","v":461095.12339401105},{"$f":"AK50+AK50*$N7","v":599423.66041221435}]
[]
[]
["Month One-off Revenue"]
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[null,"Last MooR",{"$f":"B11","v":3500},{"$f":"C54","v":4200},5040,6048,8985.6,11681.280000000002,15185.664000000001,18602.438400000003,26043.413760000007,36460.779264000012,67712.875776000015,88026.73850880003,114434.76006144003,{"$f":"O54","v":96125.198451609627},{"$f":"P54","v":115350.23814193155},{"$f":"Q54","v":138420.28577031786},{"$f":"R54","v":205652.9960016151},{"$f":"S54","v":267348.89480209962},{"$f":"T54","v":347553.56324272952},{"$f":"U54","v":425753.11497234367},{"$f":"V54","v":596054.36096128123},{"$f":"W54","v":834476.10534579377},{"$f":"X54","v":1549741.3384993311},{"$f":"Y54","v":2014663.7400491305},2619062.8620638698,{"$f":"AA54","v":2200012.8041336504},{"$f":"AB54","v":2640015.3649603804},{"$f":"AC54","v":3168018.4379524565},{"$f":"AD54","v":4706770.2506722212},{"$f":"AE54","v":6118801.3258738862},{"$f":"AF54","v":7954441.7236360526},{"$f":"AG54","v":9744191.1114541646},{"$f":"AH54","v":13641867.55603583},{"$f":"AI54","v":19098614.578450162},{"$f":"AJ54","v":35468855.645693161},{"$f":"AK54","v":46109512.339401104}]
[null,"increase of MooR",{"$f":"C54-C55","v":700},840,1008,2937.6000000000004,2695.6800000000021,3504.3839999999982,3416.7744000000021,7440.975360000004,10417.365504000005,31252.096512000004,20313.862732800015,26408.021552639999,{"$f":"O54-O55","v":-18309.561609830402},19225.039690321923,23070.04762838631,67232.710231297242,61695.898800484516,80204.668440629903,78199.551729614148,170301.24598893756,238421.74438451254,715265.23315353738,464922.40154979937,604399.12201473932,-419050.05793021945,440002.56082672998,528003.07299207617,1538751.8127197647,1412031.0752016651,1835640.3977621663,1789749.387818112,3897676.4445816651,5456747.0224143323,16370241.067242999,10640656.693707943,13832853.701820329]
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[null,"MooR Growth rate",{"$f":"C56/C57","v":0.16666666666666666},0.16666666666666666,0.16666666666666666,0.32692307692307693,0.23076923076923089,0.23076923076923064,0.18367346938775519,0.28571428571428581,0.28571428571428575,0.46153846153846151,0.23076923076923087,0.2307692307692307,{"$f":"O56/O57","v":-0.19047619047619044},0.16666666666666666,0.16666666666666666,0.32692307692307693,0.23076923076923073,0.23076923076923081,0.18367346938775511,0.28571428571428581,0.28571428571428575,0.46153846153846151,0.23076923076923078,0.23076923076923081,-0.19047619047619063,0.16666666666666663,0.16666666666666669,0.32692307692307693,0.23076923076923062,0.23076923076923081,0.18367346938775511,0.2857142857142857,0.28571428571428575,0.46153846153846156,0.23076923076923067,0.23076923076923075]
[null,"Payment Processing cost",{"$f":"C57*0.03","v":126},151.19999999999999,181.44,269.56799999999998,350.43840000000006,455.56992000000002,558.07315200000005,781.30241280000018,1093.8233779200002,2031.3862732800003,2640.8021552640007,3433.0428018432008,{"$f":"O57*0.03","v":2883.7559535482887},3460.5071442579465,4152.6085731095354,6169.5898800484529,8020.4668440629885,10426.606897281885,12772.59344917031,17881.630828838435,25034.283160373812,46492.240154979932,60439.912201473911,78571.885861916089,66000.384124009506,79200.460948811407,95040.553138573698,141203.10752016664,183564.03977621658,238633.25170908158,292325.73334362492,409256.02668107487,572958.43735350482,1064065.6693707947,1383285.3701820332,1798270.9812366429]
[null,"Net MooR",{"$f":"C57-C59","v":4074},4888.8,5866.56,8716.0320000000011,11330.841600000002,14730.094080000001,18044.365248000002,25262.111347200007,35366.95588608001,65681.489502720011,85385.936353536032,111001.71725959683,{"$f":"O57-O59","v":93241.44249806134},111889.7309976736,134267.67719720834,199483.40612156666,259328.42795803663,337126.95634544763,412980.52152317337,578172.73013244278,809441.82218541997,1503249.0983443512,1954223.8278476566,2540490.9762019538,2134012.420009641,2560814.904011569,3072977.8848138829,4565567.1431520544,5935237.28609767,7715808.4719269713,9451865.3781105392,13232611.529354755,18525656.141096659,34404789.976322368,44726226.969219074,58144095.059984788]
[]
[null,"Accumulated Net MooR",{"$f":"C60","v":4074},{"$f":"D60+C62","v":8962.7999999999993},{"$f":"E60+D62","v":14829.36},23545.392,34876.2336,49606.327680000002,67650.692928000004,92912.804275200004,128279.76016128002,193961.24966400003,279347.18601753609,390348.90327713289,483590.34577519423,595480.07677286782,729747.7539700761,929231.16009164276,1188559.5880496793,1525686.5443951269,1938667.0659183003,2516839.7960507432,3326281.6182361632,4829530.7165805139,6783754.5444281707,9324245.520630125,11458257.940639766,14019072.844651334,17092050.729465216,21657617.872617271,27592855.158714943,35308663.630641915,44760529.00875245,57993140.538107201,76518796.679203868,110923586.65552624,155649813.62474531,213793908.68473011]
[]
["COSTS  OF GOOD SOLD"]
[]
["Cost of goods sold per transaction"]
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[null,"Total cost of Good Sold 2",{"$f":"SUM(C67:C74)","v":2940},3528,4233.6000000000004,6289.92,8176.8960000000006,10629.964800000002,13021.706880000003,18230.389632000006,25522.545484800008,47399.013043200015,61618.716956160024,80104.33204300802,{"$f":"SUM(O67:O74)","v":67287.638916126729},80745.166699352092,96894.200039222487,143957.09720113059,187144.22636146974,243287.49426991065,298027.18048064061,417238.05267289683,584133.27374205564,1084818.9369495318,1410264.6180343914,1833344.0034447089,1540008.9628935554,1848010.7554722663,2217612.9065667195,3294739.1754705543,4283160.9281117208,5568109.2065452365,6820933.7780179149,9549307.289225081,13369030.204915112,24828198.95198521,32276658.637580775,41959656.228854999]
[]
[null,"Accumulated Cost of Good Sold 2",{"$f":"C75","v":2940},{"$f":"C77+D75","v":6468},{"$f":"D77+E75","v":10701.6},16991.52,25168.416000000001,35798.380799999999,48820.087680000004,67050.477312000003,92573.022796800011,139972.03584000003,201590.75279616006,281695.08483916806,348982.72375529481,429727.8904546469,526622.09049386939,670579.18769499997,857723.41405646969,1101010.9083263804,1399038.088807021,1816276.1414799178,2400409.4152219733,3485228.3521715049,4895492.9702058965,6728836.9736506054,8268845.9365441613,10116856.692016428,12334469.598583147,15629208.7740537,19912369.702165421,25480478.908710659,32301412.686728574,41850719.975953653,55219750.180868767,80047949.132853985,112324607.77043477,154284263.99928975]
[]
["PROFIT & LOSS"]
[]
["Revenue"]
[null,"Gross MRR+Gross MooR",{"$f":"C24+C57","v":11760},17337.599999999999,23901.696,35289.28512,48877.134566400011,66451.306929408005,86932.55044152576,118367.03620028001,162475.47229507164,258920.15072245023,363436.60646512127,498771.19072007493,{"$f":"O24+O57","v":561213.37033550872},677185.12129240634,816202.0593650915,1068754.3123901605,1371906.0665010882,1766527.5830334781,2227911.0291417134,2940201.8986668512,3942775.3222659901,6145615.9095804552,8533284.5597577635,11626374.1274422,13047044.423030496,15693181.084061733,18867075.966242213,24641626.303785507,31574413.023267657,40600826.793744065,51155375.740913101,67452584.202646822,90393624.304112986,140806820.82253587,195450230.55210805,266238635.93089569]
["Costs of Good sold"]
[null,"Total costs of Good Sold (1+2)",{"$f":"C75+C42","v":5712},6854.4,8225.2800000000007,12220.416000000001,15886.540800000002,20652.503040000003,25299.316224000009,35419.042713600007,49586.659799040019,92089.511055360024,119716.36437196805,155631.27368355845,{"$f":"O75+O42","v":130730.26989418908},156876.32387302691,188251.58864763228,279688.07456219656,363594.4969308555,472672.84601011209,579024.23636238743,810633.93090734235,1134887.5032702796,2107648.2203590902,2739942.6864668177,3561925.4924068628,2992017.4136217646,3590420.8963461174,4308505.0756153408,6401207.5409142198,8321569.803188486,10818040.744145032,13252099.911577662,18552939.87620873,25974115.82669222,48237643.678142697,62708936.7815855,81521617.816061139]
["Gross Profit"]
[null,"Gross Profit",{"$f":"C82-C84","v":6048},{"$f":"D82-D84","v":10483.199999999999},15676.415999999999,23068.869119999999,32990.593766400008,45798.803889408002,61633.234217525751,82947.993486680003,112888.81249603162,166830.6396670902,243720.24209315321,343139.91703651648,{"$f":"O82-O84","v":430483.10044131964},{"$f":"P82-P84","v":520308.79741937947},627950.47071745922,789066.23782796389,1008311.5695702326,1293854.7370233661,1648886.792779326,2129567.9677595086,2807887.8189957105,4037967.6892213649,5793341.8732909458,8064448.6350353369,{"$f":"AA82-AA84","v":10055027.009408731},{"$f":"AB82-AB84","v":12102760.187715616},14558570.890626872,18240418.762871288,23252843.220079169,29782786.049599033,37903275.829335436,48899644.326438092,64419508.477420762,92569177.144393176,132741293.77052255,184717018.11483455]
[null,"% margin",{"$f":"1-C84/C82","v":0.51428571428571423},{"$f":"1-D84/D82","v":0.60465116279069764},0.65587044534412953,0.65370746507204958,0.67496988231955379,0.68920847468147772,0.70897763731184527,0.70076937084349988,0.69480525830393836,0.64433239051341551,0.67059904742023524,0.68797060339657168,{"$f":"1-O84/O82","v":0.76705781293835718},{"$f":"1-P84/P82","v":0.76834056310388399},0.76935663603437887,0.73830461190214747,0.73497128862607364,0.73242826743840639,0.74010441674349425,0.72429310678463932,0.71216023980335819,0.65704849581089853,0.67891113119698931,0.69363402094557525,{"$f":"1-AA84/AA82","v":0.77067469714901182},{"$f":"1-AB84/AB82","v":0.77121140212976891},0.7716389607311539,0.74022787854992955,0.73644577978199632,0.73355122054283095,0.74094413891717581,0.7249484197600139,0.71265544415713422,0.6574196946116807,0.67915649623719954,0.69380245083128833]
["Operating Expenses"]
["(acquisition cost, intermediation cost)","Sales & Marketing",{"$f":"COST_Hypothesis!$C15+COST_Hypothesis!$C16+COST_Hypothesis!D15+COST_Hypothesis!D16","v":50000},{"$f":"C89","v":50000},{"$f":"D89","v":50000},50000,50000,50000,50000,50000,50000,50000,50000,50000,{"$f":"N89","v":50000},{"$f":"O89","v":50000},{"$f":"P89","v":50000},{"$f":"Q89","v":50000},{"$f":"R89","v":50000},{"$f":"S89","v":50000},{"$f":"T89","v":50000},{"$f":"U89","v":50000},{"$f":"V89","v":50000},{"$f":"W89","v":50000},{"$f":"X89","v":50000},{"$f":"Y89","v":50000},{"$f":"Z89","v":50000},{"$f":"AA89","v":50000},{"$f":"AB89","v":50000},{"$f":"AC89","v":50000},{"$f":"AD89","v":50000},{"$f":"AE89","v":50000},{"$f":"AF89","v":50000},{"$f":"AG89","v":50000},{"$f":"AH89","v":50000},{"$f":"AI89","v":50000},{"$f":"AJ89","v":50000},{"$f":"AK89","v":50000}]
[null,"% of Revenues",{"$f":"C89/C82","v":4.2517006802721085},{"$f":"D89/D82","v":2.8839055001845701},2.0919017629543943,1.4168606654959635,1.0229732254879746,0.75243064900312018,0.57515855391395609,0.42241490202896304,0.30773875769503856,0.19310972846450086,0.1375755746959916,0.10024636733291492,{"$f":"O89/O82","v":8.9092674271300118E-2},{"$f":"P89/P82","v":7.3835054002035827E-2},6.1259340657501007E-2,4.678343696053032E-2,3.6445643926278491E-2,2.830411507876944E-2,2.2442547905183692E-2,1.700563489285244E-2,1.2681422580088591E-2,8.1358810468539957E-3,5.8594084903479844E-3,4.3005669224064434E-3,{"$f":"AA89/AA82","v":3.8322855643643369E-3},{"$f":"AB89/AB82","v":3.1860971801810703E-3},2.6501191859015227E-3,2.0290868542357076E-3,1.5835607130100645E-3,1.2315020148236044E-3,9.7741438266889615E-4,7.4126144448055133E-4,5.5313635651762399E-4,3.5509643430567102E-4,2.5581960102456742E-4,1.8780144296178669E-4]
[]
["(updating costs, development cost)","Research & Development",{"$f":"COST_Hypothesis!$C17+COST_Hypothesis!$C18+COST_Hypothesis!D17+COST_Hypothesis!D18","v":50000},{"$f":"C92","v":50000},{"$f":"D92","v":50000},50000,50000,50000,50000,50000,50000,50000,50000,50000,50000,50000,50000,50000,50000,50000,50000,50000,50000,50000,50000,50000,50000,50000,50000,50000,50000,50000,50000,50000,50000,50000,50000,50000]
[null,"% of Revenues",{"$f":"C92/C82","v":4.2517006802721085},{"$f":"D92/D82","v":2.8839055001845701},2.0919017629543943,1.4168606654959635,1.0229732254879746,0.75243064900312018,0.57515855391395609,0.42241490202896304,0.30773875769503856,0.19310972846450086,0.1375755746959916,0.10024636733291492,{"$f":"O92/O82","v":8.9092674271300118E-2},{"$f":"P92/P82","v":7.3835054002035827E-2},6.1259340657501007E-2,4.678343696053032E-2,3.6445643926278491E-2,2.830411507876944E-2,2.2442547905183692E-2,1.700563489285244E-2,1.2681422580088591E-2,8.1358810468539957E-3,5.8594084903479844E-3,4.3005669224064434E-3,{"$f":"AA92/AA82","v":3.8322855643643369E-3},{"$f":"AB92/AB82","v":3.1860971801810703E-3},2.6501191859015227E-3,2.0290868542357076E-3,1.5835607130100645E-3,1.2315020148236044E-3,9.7741438266889615E-4,7.4126144448055133E-4,5.5313635651762399E-4,3.5509643430567102E-4,2.5581960102456742E-4,1.8780144296178669E-4]
[]
["(running cost)","General & Administrative",{"$f":"COST_Hypothesis!C14+COST_Hypothesis!D14","v":25000},{"$f":"C95","v":25000},{"$f":"D95","v":25000},25000,25000,25000,25000,25000,25000,25000,25000,25000,{"$f":"N95","v":25000},{"$f":"O95","v":25000},{"$f":"P95","v":25000},{"$f":"Q95","v":25000},{"$f":"R95","v":25000},{"$f":"S95","v":25000},{"$f":"T95","v":25000},{"$f":"U95","v":25000},{"$f":"V95","v":25000},{"$f":"W95","v":25000},{"$f":"X95","v":25000},{"$f":"Y95","v":25000},{"$f":"Z95","v":25000},{"$f":"AA95","v":25000},{"$f":"AB95","v":25000},{"$f":"AC95","v":25000},{"$f":"AD95","v":25000},{"$f":"AE95","v":25000},{"$f":"AF95","v":25000},{"$f":"AG95","v":25000},{"$f":"AH95","v":25000},{"$f":"AI95","v":25000},{"$f":"AJ95","v":25000},{"$f":"AK95","v":25000}]
[null,"% of Revenues",{"$f":"C95/C82","v":2.1258503401360542},{"$f":"D95/D82","v":1.4419527500922851},1.0459508814771972,0.70843033274798173,0.51148661274398732,0.37621532450156009,0.28757927695697805,0.21120745101448152,0.15386937884751928,9.6554864232250431E-2,6.8787787347995802E-2,5.012318366645746E-2,{"$f":"O95/O82","v":4.4546337135650059E-2},{"$f":"P95/P82","v":3.6917527001017914E-2},3.0629670328750504E-2,2.339171848026516E-2,1.8222821963139246E-2,1.415205753938472E-2,1.1221273952591846E-2,8.50281744642622E-3,6.3407112900442956E-3,4.0679405234269978E-3,2.9297042451739922E-3,2.1502834612032217E-3,{"$f":"AA95/AA82","v":1.9161427821821684E-3},{"$f":"AB95/AB82","v":1.5930485900905351E-3},1.3250595929507614E-3,1.0145434271178538E-3,7.9178035650503227E-4,6.1575100741180218E-4,4.8870719133444808E-4,3.7063072224027566E-4,2.7656817825881199E-4,1.7754821715283551E-4,1.2790980051228371E-4,9.3900721480893345E-5]
["(payment process cost)","Payment Processing cost",{"$f":"C26+C59","v":352.79999999999995},520.12799999999993,717.05088000000001,1058.6785536,1466.3140369920002,1993.5392078822401,2607.9765132457728,3551.0110860084001,4874.264168852148,7767.6045216735056,10903.098193953636,14963.135721602246,{"$f":"O26+O59","v":16836.401110065264},20315.553638772188,24486.061780952739,32062.629371704817,41157.181995032646,52995.82749100434,66837.330874251405,88206.056960005531,118283.25966797971,184368.47728741364,255998.53679273289,348791.22382326599,391411.33269091486,470795.43252185197,566012.27898726636,739248.78911356523,947232.39069802978,1218024.8038123217,1534661.272227393,2023577.5260794046,2711808.7291233893,4224204.6246760767,5863506.9165632408,7987159.0779268704]
[null,"% of Revenues",{"$f":"C97/C82","v":2.9999999999999995E-2},{"$f":"D97/D82","v":0.03},0.03,0.03,2.9999999999999995E-2,0.03,0.03,0.03,2.9999999999999992E-2,2.9999999999999995E-2,2.9999999999999995E-2,2.9999999999999995E-2,{"$f":"O97/O82","v":3.0000000000000006E-2},{"$f":"P97/P82","v":2.9999999999999995E-2},2.9999999999999992E-2,3.0000000000000002E-2,0.03,0.03,3.0000000000000002E-2,0.03,3.0000000000000002E-2,0.03,0.03,0.03,{"$f":"AA97/AA82","v":0.03},{"$f":"AB97/AB82","v":0.03},0.03,3.0000000000000002E-2,3.0000000000000002E-2,2.9999999999999995E-2,0.03,0.03,0.03,3.0000000000000002E-2,2.9999999999999995E-2,0.03]
["Total costs",null,{"$f":"C97+C84+C89+C92+C95","v":131064.8},{"$f":"D97+D84+D89+D92+D95","v":132374.52799999999},133942.33087999999,138279.09455360001,142352.85483699199,147646.04224788223,152907.29273724579,163970.0537996084,179460.92396789216,224857.11557703355,255619.46256592168,295594.4094051607,272566.67100425437,302191.8775117991,337737.65042858501,436750.70393390139,529751.67892588815,650668.67350111646,770861.56723663886,1023839.9878673479,1378170.7629382594,2417016.6976465038,3120941.2232595505,4035716.7162301289,3508428.7463126797,4186216.3288679691,4999517.354602607,7265456.3300277852,9393802.1938865166,12161065.547957353,14911761.183805056,20701517.402288135,28810924.555815607,52586848.302818775,68697443.698148742,89633776.893988013]
[null,"Earning Before Interest & Tax",{"$f":"C86-C89-C92-C95-C97","v":-119304.8},{"$f":"D86-D89-D92-D95-D97","v":-115036.928},-110040.63488,-102989.80943359999,-93475.720270591992,-81194.735318474224,-65974.742295720018,-45603.017599328399,-16985.451672820527,34063.035145416696,107817.14389919958,203176.78131491423,{"$f":"O86-O89-O92-O95-O97","v":288646.69933125435},{"$f":"P86-P89-P92-P95-P97","v":374993.2437806073},478464.40893650649,632003.60845625913,842154.38757520006,1115858.9095323619,1457049.4619050745,1916361.9107995031,2564604.5593277309,3728599.2119339514,5412343.336498213,7590657.4112120708,{"$f":"AA86-AA89-AA92-AA95-AA97","v":9538615.6767178159},{"$f":"AB86-AB89-AB92-AB95-AB97","v":11506964.755193764},13867558.611639606,17376169.973757721,22180610.829381138,28439761.245786712,36243614.557108045,46751066.80035869,61582699.748297371,88219972.519717097,126752786.85395931,176604859.03690767]

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["References"]
["The board of innovation: find new revenue models to your idea B2B-B2C"]
["Seizing the white space by Mark Johnson"]
["SaaS Business model. On the cloud, the customer is king (Joel York)"]
["Gary Gaspar (www.marker.io) Early stage SaaS financial plan"]
["https://www.entrepreneurs-journey.com/8127/what-is-b2b/"]
["50 business models you should copy today: Board of innovation"]